Webmaster & Digital Strategy Specialist - Russellville, United States - Arkansas Tech

Description

Webmaster & Digital Strategy Specialist

Application Deadline:
June 04, 2024

Salary: $45,450- $56,100


About Arkansas Tech:

Founded in 1909, Arkansas Tech University is a comprehensive public institution with a rich history, maintaining regional accreditation from the Higher Learning Commission (HLC) and classification as a Southern Regional Education Board (SREB) level III institution.

ATU was ranked the No. 1 regional public university in Arkansas by U.S. News and World Report in and and CollegeNET recognizes ATU as the No. 1 institution in Arkansas on its Social Mobility Index. Since 2019, Arkansas Tech has been the host institution for the prestigious Arkansas Governor's School.

The 559-acre Russellville campus, located in the scenic Arkansas River Valley between the Ozark and Ouachita Mountains, is just one hour from the capital city of Little Rock.

Russellville features a charming blend of historic and modern architecture as well as the recreational opportunities provided by Lake Dardanelle and several state parks.

Offering more than 100 undergraduate degree programs and more than 40 graduate degree and certificate programs across five academic colleges and two campuses, Arkansas Tech strives to provide a solid educational foundation for life-long learning to a diverse community.

For more information about Arkansas Tech University and the surrounding community, please visit our website at to find our "Live Here" informational resources.

Position Summary:

The Webmaster and Digital Strategy Specialist serves as the primary digital lead in Office of University Marketing and Communication (MARCOMM) at Arkansas Tech University, reporting to the Director of Marketing and Communication.

They are an active member of the MARCOMM team working closely with faculty and staff across campus to support key enrollment, philanthropic and institutional goals across digital platforms.

Essential Duties and Responsibilities:

Work with Director of Marketing and Communications to develop and implement a comprehensive digital strategy designed to support key enrollment, philanthropic and institutional goals across digital platforms

Leads and oversees day-to-day operations of website platforms and stays up-to-date with digital technology development

Direct the development and production of the digital portion of university marketing efforts

Direct the development and maintenance of the ATU public web domain

Support and develop strategy for @arkansastech social media accounts, with a focus on content, promotion, engagement, and conversion strategies

Identify Key Performance Indicators to measure web engagement and prepare analytics-based reports to demonstrate growth and progress toward goals

Position will work to ensure accessibility best practices on the ATU website

Work closely with divisions, departments and programs to enhance content, design and features for web presence

Manages all assigned projects related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Consults with internal clients regarding project scope, strategy and content for web presence and email marketing as it pertains to specific projects, programs or events

Partner with Enrollment Management Operations as necessary to coordinate set-up, targeting, and deployment of communications delivered via the CRM.

Provides leadership to the Web Operations Specialist, Digital Media Coordinator, and multiple student workers

Other Duties as assigned by the Director of MARCOMM

Knowledge, Skills, and Abilities:

Familiarity with Digital strategy best practices

Strong understanding of web design within a CMS

Strong knowledge of web analytics tools like Google Analytics, Google Adwords, and Google Tag Manager

Excellent verbal and written communication skills

Strong analytic and project management skills

Strong ability to manage multiple projects and tight deadlines


Minimum Requirements:

Bachelor's Degree in marketing, communications, public relations, information technology or related field

3-5 years experience


Preferred Qualifications:

Master's Degree

Prior experience working in higher education

Previous experience utilizing a content management software

Successful experience with implementing SEO best practices

Supervisory experience

Work Location, Environment, and

Physical Demands:


Office is located at Browning Hall on the Arkansas Tech University campus in Russellville. Ability to work at a computer station for extended periods of time.

Some night and weekend work may be required.

What to Submit:

Resume

Cover Letter

3 Professional References

To be considered for the position of Webmaster & Digital Strategy Specialist, all applications must be received and processed through our applicant tracking system Cornerstone prior to the closing date on
June 04, 2024, before 6:00 pm central time.

Please go to to apply now.

This position is subject to a pre-employment criminal background check.

A criminal conviction or arrest pending adjudication alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position.

Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Arkansas Tech University is an AA/EOE employer committed to attracting and retaining a diverse workforce. All qualified applicants will receive consideration for employment.