Demand Generation Manager - Beverly Hills, United States - Rockpoint Legal

Description

Job Title: Demand Generation Manager

Classification

W2 - Full Time; Exempt

Location

Los Angeles, CA

Department

Marketing

Supervisor

President

The Company:

Rockpoint Legal Funding is one of the largest and most reputable legal funding companies on the West Coast, offering a helping hand to plaintiffs and their families while their attorneys fight for a fair settlement. With the ultimate goal of helping people ease the stress of these legal matters, Rockpoint provides a suite of services to personal injury attorneys, including pre- and post-settlement funding, non-recourse cost advances, and medical lien purchases. Founded in 2015, Rockpoint has realized consistent quarter-over-quarter growth and is very well capitalized to continue its historical track record of growth and excellent customer service.

Rockpoint is the sole funding company to have an endorsement from the Consumer Association of California (CAOC), the statewide consumer attorney association.

Position Description:

This is an exciting opportunity to join a well-capitalized mid-size firm and take it to the next level at a great company. We are a tight-knit group looking for our next superstar team member to join us as a Demand Generation Manager.

The ideal candidate is a team player, detail-oriented, and comfortable working in a fast-paced and open office environment. The ideal candidate will be adept at leading a team, fostering growth, and continuously enhancing processes for optimal efficiency. A strong candidate will take pride and ownership of their role and rise to any challenges. A successful candidate pays great attention to details and consistently aims to improve. This individual must be a self-starter who understands priorities and can function autonomously to develop and implement strategies to generate leads and revenue for the company.

The Demand Generation Manager is responsible for developing and implementing strategies to generate leads and revenue for the company. They work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance.

Responsibilities:

• Develop and implement demand generation strategies and campaigns
• Work closely with the sales and marketing teams to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
• Create and manage demand generation budgets and forecasts
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
• Provide training and support to team members on demand generation best practices and tools
• Attend industry events and conferences to build relationships and promote the company
• Develop and execute SEO strategies to improve website visibility and search engine rankings.
• Monitor and analyze website performance using tools like Google Analytics.
• Stay updated with SEO trends to optimize content and drive organic traffic.

Qualifications:

The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

• Bachelors Degree in Business, Marketing or a related field;
• 5-7 years of experience in demand generation or a related field
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Flexibility and adaptability to change
• Positive attitude & team player;
• Immaculate attention to detail;
• Possess strong critical thinking abilities;
• Thorough understanding of confidentiality and discretion;
• Strong problem-solving skills;
• Effective decision-making & conflict-management skills;
• Bilingual (Spanish C1/C2 & English) Preferred;
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Rockpoints Core Values:

• Be Efficient
• Be Collaborative & Communicate Constantly
• Be Accountable
• Be Ethical, Always
• Care
• Have Fun

Continued Opportunities:

Opportunities for career growth are bountiful. We encourage associates to learn and grow.

Compensation:

$85,000 - $110,000 USD Per Year

Benefits:

• 401(k) +matching
• Dental Insurance
• Health insurance
• Vision insurance
• Life insurance
• Mileage reimbursement
• Generous paid time off
• Travel reimbursement
• 529 college saving plan
• HSA/FSA Plans
• Charity matching
• Work equipment (laptop, monitor, etc)
• Home office supplies

HOW TO APPLY

Please submit a current resume and optional cover letter. Please be prepared to submit references during the interview process. Upon offer of employment, candidates will be required to complete a background check by a third-party agency.