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    Associate Brand Manager - Dyersville, United States - TOMY International

    TOMY International
    TOMY International Dyersville, United States

    3 weeks ago

    Default job background
    Manufacturing / Mechanical
    Description

    OVERALL SUMMARY:

    This position will assist in driving the development, implementation, and management of strategic and tactical product planning for key brands in order to achieve financial growth and profit targets.

    EDUCATION: Bachelor's degree in marketing, business or equivalent

    EXPERIENCE/SKILLS:

    · Minimum 1-3 years of experience in consumer or brand marketing

    · Proven analytical and conceptual skills

    · Excellent written/verbal, time management and quantitative skills

    · Demonstrated strong presentation skills

    · Proven ability to manage multiple projects in a dynamic environment

    · Demonstrated positive attitude, sees challenge as opportunities and translates them into actionable items

    PRIMARY RESPONSIBILITIES:

    Consumer Insights

    · Thorough understanding of global consumer, shopper, customer and channel as it relates to segment, brand(s) and category

    · Assists with execution of research studies and creates summary documentation with results

    · Evaluates competitive set for category, brand and segment around the world

    Strategic Thinking

    · Assists in creating positioning and relevance for product, segment, brand and price point

    · Collects and analyzes data to support team's global product development plans

    Marketing Plan Development and Execution

    · Assists in the creation of marketing plans based on understanding of consumer, customer, channel and market trends

    · Assists in the creation of presentations and will present at internal & external line reviews

    · Assists in pre-production planning for product video and photo shoots and attends as appropriate

    New Product Development

    · Shares thorough understanding of competitive set for category, brand and segment around the world with product development team

    · Works with team to resolve cost, margin contribution, retailer margin and timelines

    · Assists in the development of packaging briefs and participates in the review of packaging concepts

    Analysis and Action

    · Evaluates results of marketing programs, including POS, shipping and brand attributes to support development and on-going refinement of marketing plans

    · Monitors retail pricing (incl. competitors), margin contribution, retailer margin and consumer value delivered throughout product development process

    · Develops a thorough understanding of how category and product performance impact company financials

    · Manages product life cycle to maximize ROI, including the review of item performance and sku rationalization

    · Assists with business stewardship, including monitoring forecasts and inventory levels and works with sales to sell-off excess inventory

    We are looking for people who are passionate about being part of a diverse team, where different backgrounds, experience and opinions are valued and incorporated into our daily work. We want to welcome people into our company that like to collaborate, take on challenges and value a wide variety of global views about consumers, brands, processes and products.

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