Senior Vice President, Global Biddable Lead - New York - Digitas

Description

SVP, Global Biddable Lead

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media. Spark Foundry is a global media agency that exists to bring HEAT Higher Engagement, Affinity, and Transactions to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients' brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Responsibilities

Global Biddable Strategy & Leadership

• Define and continuously evolve the client's global biddable strategy across programmatic, social, and search.
• Establish global best practices, standards, and operating models for the client's biddable planning, activation, measurement, and optimization.
• Lead the development of global biddable roadmaps aligned to the client's growth, brand, and performance objectives.
• Serve as senior biddable advisor to the client's global and regional marketing leadership.

Regional Enablement & Governance

• Coordinate across the client's four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools.
• Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility.
• Partner with regional biddable leads and market leadership to drive alignment, knowledge-sharing, and continuous improvement.
• Support major global and regional client initiatives, transformations, and new-market expansions.

Global Partnerships & Marketplace Leadership

• Own the global biddable partnership strategy on behalf of Kenvue, including relationships with major DSPs, social platforms, search partners, and ad-tech providers.
• Lead global negotiations, joint business plans, beta programs, and innovation initiatives in support of the client's business priorities.
• Identify emerging technologies, platforms, and commercial models that unlock incremental value.
• Embed AI-driven optimization and decision frameworks into global biddable strategy to improve efficiency, performance predictability, and cross-market learning.

Innovation, Transformation & Thought Leadership

• Drive global biddable initiatives focused on automation, AI, identity, commerce media, and next-generation performance solutions.
• Partner with analytics, data, and product teams to advance the client's biddable measurement, attribution, and optimization frameworks.
• Champion client focused thought leadership and executive-level POVs within Spark Foundry and across partner ecosystems.
• Lead the adoption of AI-enabled biddable capabilities, including automated bidding, budget allocation, creative optimization, and predictive performance modeling.

Talent, Culture & Capability Development

• Define global biddable capability standards and role frameworks in support of the client's business.
• Sponsor global training, certification, and upskilling initiatives across the client's biddable teams.
• Foster a high-performance, collaborative culture built on shared accountability, innovation, and continuous improvement.

Qualifications

12+ years of experience in performance / biddable media with deep expertise across programmatic, paid social, and search

Experience leveraging automation and AI-driven tools within biddable media

Proven leadership experience at a global or multi-regional level within a media agency or similar environment

Demonstrated success building and scaling global operating models, best practices, and transformation initiatives

Exceptional stakeholder management and executive communication skills

Deep experience managing senior partnerships with media and technology platforms

Strategic, highly organized, and comfortable navigating complex matrixed organizations

Strong change leader with a growth mindset and client-first orientation

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $176, $288,765.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2026. All your information will be kept confidential according to EEO guidelines.