Director of Sales and Marketing - Brentwood - Harmony Senior Services, LLC

    Harmony Senior Services, LLC
    Harmony Senior Services, LLC Brentwood

    1 day ago

    Description

    Director of Sales and Marketing page is loaded## Director of Sales and Marketinglocations: Brentwood, Tennesseetime type: Full timeposted on: Posted Todayjob requisition id: JR Church Street East, Brentwood, Tennessee 37027# Job DescriptionThe Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.


    • Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
    • Develop model room according to protocols
    • Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
    • Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
    • Complete all marketing reports in a timely manner
    • Lead internal marketing meetings
    • Manage all inquiries personally when in the building
    • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
    • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
    • Provide customer service training as part of the orientation of all new hires and at least annually to all staff
    • Promote all appropriate sales enhancements
    • Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling
    • Use lead tracking system to document all contacts with prospects
    • Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
    • Identify needs, barriers, and next steps for each inquiry
    • Generate required reports related to marketing activity by using lead tracking system
    • Conduct external marketing calls according to corporate schedule, and dependent on census
    • Enter calls in lead tracking system
    • Follow-up on all external calls
    • Host community events according to predetermined schedule
    • Establish, promote and/or work with senior care support groups
    • Promote the community as a meeting space for local groups
    • Build community relationships through participation in networking groups at least 1x weekly
    • Serve as educational spokesperson on aging and health issues
    • Develop Resident Referrals through promotion of incentives and housewarming parties
    • Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads
    • Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival
    • Ensure that each apartment is ready for move-in utilizing the room readiness checklist
    • Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
    • Respond to all resident and family concerns in a timely manner
    • Participate in the resident and family survey process and respond to any concerns mentioned
    • Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
    • Develop an active Respite Program
    • Visit residents when in the hospital
    • Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed
    • Develop positive relationships with local media to promote coverage of the community
    • Other duties as assigned
      Requirements: Must have a High School Diploma or GED
    • Bachelor's degree preferred or equivalent experience
    • Three years' experience working as a marketing director in senior care
    • Demonstrated ability to build a census
    • Ability to analyze data and develop and implement a marketing plan
    • Strong organizational skills and ability to multi-task and complete projects on time
    • Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
    • Must possess strong oral and written communication skills and be proficient using computer programs
    • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
    • Must be able to lift, carry, and push up to 25lbs 401k + Fulltime & Part-time Benefits Packages
    • Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more)
    • Training, Development & Career Laddering
    • Great work-life balance
    • Flexible Scheduling
    • Telehealth + Flex Spending + Health Savings Account Options
    #J-18808-Ljbffr

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