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Senior Category Advisor
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Category Leadership Associate Manager
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Category Leadership Associate Manager
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Sr. Category Manager, Walmart Advisor - Rogers, United States - Danone
Description
Serve as a leader, being an unbiased analytic and category management expert using the category management process as a decision platform for all initiatives designed to optimize category performance at the customer.
This role will be the subject matter expert of the category performance, the planogram process, and data associated with the category.
The Senior Category Manager acts as the active interface between the customer, the Category Advisor Team, and resources needed to develop the category strategy to drive growth at the customer.
Work closely with the buyer to define the vision of the category.This position requires both data and business savvy, as well as effective communication and problem-solving skills to provide consultative category management to the customer.
Create compelling, actionable category reviews that will captivate customers, translate to strategies, and grow category sales.Key responsibilities
Become a thought leader and go-to advisor at the customer(s) by developing category reviews that translate to action plans, and executing the category vision to drive category growth
Partner with customer to understand their category vision and direction (e.g., Walmart's Cat-Man 2.0)
Leverage category-specific experts at center for best category knowledge and newest category management insights
Category Expert - Delivers weekly category performance reporting and communication.
Additionally, conducts regular business reviews focused upon opportunity identification through deep 4P analytics into narrowly defined immediate business problems to solve.
Provides consumer/market knowledge to meet the needs of the customer and oversees appropriate learning projects.Leverages syndicated consumer and market data for the purposes of uncovering compelling insights
Leverages shopper and consumer insights in the development of category strategies and retailer relevant sell stories
Educate the customer on consumer and business category insights, including category reviews that influence customers to act
Use market and shopper research to build category knowledge, understand competitive market place dynamics and recognize shopper purchasing behavior that support building a customer-specific category story
Identify category trends, fair share opportunity gaps, and share of wallet and leakage opportunities that lead to customer recommendations
Define customer-specific category planograms.
Identify merchandising opportunities and execute to capture these opportunities.
Manage and lead all aspects of the planogram process. This includes, data cleansing and loading, merchandising, and reporting.
Ensure team organization, processes and tasks are structured and designed to deliver efficiently on clearly understood goals
Key performance metrics
Category sales and sales growth (within region/customer)
Scope of managerial and leadership responsibilities
2 Direct Reports and project leadership of 1-4 support staff
About you
4 year college degree in Business or related field (Finance, etc.)
5-7 years previous experience in category management or within CPG industry with increasing levels of responsibility
3+ Sales Analytics or Category Management
Prior experience managing / influencing people and relationships with retailer partners
Expert in syndicated data required, proficient in shopper/panel data and space management
Occasional travel
About us
At Danone North America, you'll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family.
in the world , working together to make sure our brands create real benefits for people, communities, and the planet.
Come join our movement for a healthier world:
One Planet. One Health BY YOU .
The base compensation range for this position is $125,000-170,000commensurate with experience.
Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.
To give our employees flexibility, Danone is a hybrid work environment.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs.
We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and#J-18808-Ljbffr
