- Develop and execute comprehensive marketing strategies for digital channels.
- Manage the creation, testing, deployment, and monitoring of performance marketing campaigns.
- Analyze audience behaviors and assess the effectiveness of marketing campaigns.
- Conduct keyword research to identify target terms and optimize website content accordingly.
- Enhance search engine rankings and click-through rates by optimizing website metadata.
- Perform ongoing site audits to detect technical issues affecting visibility and rankings.
- Develop and execute link-building strategies to boost website authority and referral traffic.
- Monitor, analyze, and report on website traffic, rankings, and other key performance indicators.
- Stay updated on industry developments, best practices, and search engine algorithms.
- Collaborate with cross-functional teams to ensure SEO best practices are integrated into website design and development.
- Exceptional attention to detail and highly organized
- Self-motivated and proactive
- Excellent communicator; both written and spoken
- Able to manage multiple projects simultaneously
- Responsible and capable of meeting tight deadlines
- Enjoy working in a collaborative environment
- Strong digital marketing background
- Passion for quality design and innovation
- A thirst for learning
- Bachelor's degree in marketing, communications, computer science, or a related field
- Proven track record in developing and implementing successful SEO and SEM strategies
- Strong understanding of search engine algorithms and ranking factors
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs
- A minimum of 2 years experience with Google Ads campaigns through inception, research, set-up and ongoing optimizations
- Excellent analytical skills and attention to detail
- Strong written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Competitive Salary ($65,000-$85,000/year)
- Comprehensive Medical, Vision, Dental coverage
- 401k Company Match
- Continuous Training Opportunities
- Generous Time Off Plan
- Part of a Fast-Paced and Growing Company Setting
Search Engine Marketing - Gaithersburg, United States - Digital Polygon
Description
Do you obsess over customer communications, solving sophisticated business problems, and leading efforts that excite customers from concept to reality? We are seeking an exceptional Search Engine Marketing (SEO/SEM) Specialist where you will work on a cross-functional team of project managers, strategists, engineers, designers and developers to advance the digital marketing and communication presence for our company and our customers.
We are looking for a passionate and driven individual to join our growing team and help define our future. As a Search Engine Marketing (SEO/SEM) Specialist on the Digital Polygon team, you will be a key participant in helping us #buildingitbetter. You will be an integral part of defining and shaping the landscape, processes and procedures that our teams leverage to deliver exceptional results for ourselves and our clients across bringing expertise in SEO, marketing, and analytics that drive customer value and business outcomes.
About Digital Polygon
We are a group of industry veterans looking to disrupt the traditional agency model by building partnerships instead of projects. Our end-game is simple: To build it better. No matter what we are working on, from concept and strategy to development and maintenance, improving our process, our delivery, and our results for our customers is how we define success.
Key Responsibilities
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