Marketing Specialist(Retention, Customer Engagement) - Newark, United States - Vantage Point Consulting Inc.

Description

Job Title: Marketing Specialist, Retention

Location: Newark, NJ (Hybrid)

Duration: 9 Months+

Job Description:

• As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience.
• You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across Client apps and website.

Responsibilities include:

• Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement, and reducing churn rates.
• These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.
• Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse Client martech tools.
• May also leverage channels such as push notifications, in-app messaging, email, and social media to re- engage inactive users and prevent churn.
• A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
• Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
• Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
• Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
• Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.

Qualifications:

• 3+ years' experience developing and launching email, on-site and app marketing campaigns.
• Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business.
• Strong project management, organization, and prioritization skills
• Prior experience working in a cross functional setup that spans product, tech, QA, program, and international teams.
• Excellent verbal and written communication skills.
• Preference to prior retention marketing experience.