- Identify and create compelling and inspiring messaging and stories that clearly articulate Somatus' value proposition to support the commercial business.
- Develop and create sales enablement tools to be used by the BD, NPD & M&A team.
- Collaborate on and support media relations strategy and messaging to help build the company's brand.
- Create the processes, playbooks, and workflows that allow best practices to be shared across NPD, BD & M&A to support departmental goals.
- Lead market and competitive assessments; leverage qualitative and quantitative insights to shape messaging and channel strategy.
- Partner with the technology and product and innovation teams to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and internal and external feedback.
- Identify relevant events and conferences for company participation.
- Develop outreach and attendance strategy for attended or sponsored events.
- Identify and execute on speaking and thought leadership opportunities tied to events and conferences.
- Lead and develop the marketing and communications team.
- Align the team's activities and priorities to the goals of the organizations.
- Bachelor's degree in marketing, communications, or related field. Master's degree strongly preferred.
- 8 years of strategic marketing & communications experience, with minimum 3 years' experience working in a healthcare environment.
- Expertise in directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
- Proven tract record of working closely with the sales department to align sales and marketing strategies.
- Experience managing and optimizing marketing budget and expenditures.
- Proven Track record of building, managing, and coaching a high-performing marketing team
- Ability to be strategic, action-oriented, creative, and have a unique ability to bring to life complex concepts and data in a way that is meaningful and easy to understand.
- This role allows you to share your expertise across many areas including content marketing, product marketing, and channel marketing.
- Excellent listening, written communication, and oral presentation skills, with the ability to engage, inspire, build credibility and trust.
- A fresh perspective and willingness to volunteer new/radical ideas, visuals, suggestions, and process improvement.
- Proven ability to design differentiated and impactful marketing strategies/materials.
- A self-starter who can work independently while bringing strong collaboration and teaming skills to the table.
- Demonstrates sound business judgment and is supportive of Somatus' mission and objectives.
- Maintains strong writing skills required to write and edit policies and procedures, issue memorandums and compile program reports.
- Exhibits good presentation skills with large and small audiences.
- Ability to adapt and thrive within a fast-paced, matrixed organization.
- Strong fluency with Microsoft Office applications including SharePoint and PowerPoint
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Sr. Director, Marketing - McLean, United States - Somatus
Description
OverviewThe Sr.
Director, Marketing is responsible for shaping Somatus' story and message across key stakeholder groups within the commercial organization, including New Product Development (NPD), Mergers & Acquisitions (M&A) and Business Development (BD).
The incumbent will be responsible for planning, developing, and executing a comprehensive marketing and communications strategy that aligns and supports the company's brand.
This includes marketing new and existing programs and services, market research and advertising via various media. This role reports to the Chief Commercial Officer and partner with leaders across NPD, BD & M&A.This position requires you to be on site at our HQ in Mclean, VA.
Responsibilities
Content Marketing:
Product Marketing:
Event Marketing
Team Leadership
_
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice._Qualifications
Knowledge, Skills, and Abilities:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice.Our priority is the health and safety of our members, colleagues, partners, and community. Proof of COVID-19 Vaccination is required for employment.
If you are unable to be vaccinated for medical reasons or sincerely-held religious beliefs, we will consider requests for reasonable accommodations consistent with our policy, and where we are able to provide such accommodations without undue hardship to the company pursuant to applicable law.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Somatus, Inc.
provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Further, the company takes affirmative action to ensure that applicants are employed, and employees are treated during employment without regard to any of these characteristics.
Discrimination of any type will not be tolerated.
