Director of Marketing Strategy, Execution, Digital, and Growth - McClellan Park
2 days ago
Job description
At Luxer One, we're committed to making life simpler by automating package acceptance and providing solutions for asynchronous exchange of items.
Whether it's placing lockers in Libraries for convenient pickup or solving package management challenges for corporate offices, we are dedicated to finding the best solutions for our customers.
The Luxer One team is looking to bring on our next Director of Marketing Strategy, Execution, Digital, and Growth to lead our Marketing teamPurpose
Accountable for top of the funnel demand generation (The inbound engine), delivering a reliable stream of quality, marketing‑sourced lead volume (MQL).
Pull the available levers — marketing channel mix (paid, SEO/content, email, field/VAR, community, tradeshow), conversion paths and sales enablement to drive MQL conversion into usable leads for sales (SQL).
Influence mid‑ and late‑funnel sales operations; equip sales with narratives, proof, and tools that accelerate opportunity progression and hit-rate growth.
Turn brand equity and the Luxer One Three Uniques into demand by leveraging and telling the brand story, consistently, reinforcing social proof over time and protecting Luxer One's premium position.
Role OverviewA pipeline‑first, numbers‑driven leader who designs, implements, and guides the marketing system that produces pipeline and proves out marketing investment.
You will coach a five‑person team, run a rigorous test‑and‑measure cadence, manage the budget and channel mix, and support an open, accountable culture focused on both serving and leading the sales organization with strategies and tools to drive growth.
Translate and Tell the Luxer One Brand story.Key Responsibilities
Growth & Demand Generation
Accountable for the marketing P&L; design and review the marketing budget; monthly performance and return on marketing investment reporting.
Publish a rolling 5-quarter growth calendar and associated MQL pipeline forecast with ±10% accuracy.
Report on marketing metrics and insights.
Participate in quarterly and annual planning and align marketing Objectives, goals and work-streams (Rocks) to company objectives (Growth targets, 3HAG strategic priorities).
Demand & LifecycleBuild and optimize the full‑funnel engine across paid media, content/SEO/AEO, email, field/VAR, tradeshow/events and communities.
Monitor campaigns continuously; prioritize projects and allocate resources to what performs.
Conduct market and competitive analysis to identify challenges and opportunities for growth. Capitalize on leverage points vs competition.
Track competitors' activities and adjust (or double down) plans accordingly.
Sales Enablement /Segment Marketing
Define segment/vertical narratives, value propositions, and proposition packaging for Multifamily and Commercial markets (Retail/BOPIS, EDU, Hospitality) and other markets.
Build/refine vertical marketing playbooks, battlecards, sales job aides and case stories
Proactive Sales partner. See friction in the funnel? Diagnose root cause and ship the marketing fix (messaging, content, tools, campaigns)
Brand, PR & Events
Steward the master brand (Luxer One) and endorsed brands (Droplocker, Harbor)..
Operate reviews (Trustpilot, Google, BBB) and community programs (Reddit/forums) to improve share‑of‑voice and sentiment.
Build media and stakeholder relationships via creative PR; provide guidance and ideas for effective events.
Oversee tradeshow planning:
Identify where we need to be, who needs to be there, how we show up and what we say and how we drive excitement and engagement while there.
Digital & AnalyticsOwn the website, SEO/SEM/AEO strategy and analytics with the Digital Specialist; maintain a high‑velocity experimentation and refinement backlog.
Ensure a clean data pipeline from marketing into Zoho CRM and dashboards; enforce CRM hygiene standards as it relates to marketing.
People LeadershipCreate an inspiring team environment with open communication
Delegate clearly, expect accountability and regular feedback; empower employees to own projects, goals and acountabilities.
Discover training needs; provide coaching and development plans.
Forecast hiring needs and participate in recruiting to maintain a high bar and ensure we have the right people in the right seats.
Organizational InterfaceReport on pipeline, return on marketing investment, risks, and resourcing; propose cross‑company moves that create step‑change impact.
Serve as the AEO champion in cross‑functional forums; drive adoption of AEO principles and metrics within Marketing and with partner teams.
Success Metrics:
MQL creation and MQL to SQL conversion
Win‑rate lift in target segments;
Return on Marketing Investment
Content/enablement adoption by Sales / campaign time‑to‑ship
Website/SEO/AEO health (qualified traffic, rankings, conversion, trust)
Team NPS
Requirements
Core Competencies
An Owner / Entrepreneur's mindset. See's something that you can fix, you fix it, not waiting until briefed on it.
Full‑stack B2B marketing (product/segment, demand, brand, enablement, mix-modeling)
Financial fluency and discipline
Analytic bias
Cross‑functional leadership
Crisp communication
Resourceful, low‑drama execution under ambiguity
AEO / What's next? Stay ahead of the curve mindset
Qualifications
Education:
Bachelor's degree in Business, Marketing, or related field (preferred).
Experience: 7+ years progressive marketing experience; 3+ years direct management with success leading and motivating teams (and cross‑functional groups).
Portfolio:
Digital portfolio required demonstrating marketing work (campaigns, narratives, enablement).
Brand & Acquisition:
Strong branding and reputation management; knowledge of customer acquisition strategies.
Other:
Ability to travel for field events, conferences, and team sessions.
Tools:
Zoho CRM (or analogous), SalesLoft, Cordial, Tableau, attribution platforms, Google Workspace.
Benefits
You'll have opportunities to advance.
We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow.
As "Luxens," we celebrate one another's differences and ideas.We're proud of our culture of diversity and inclusion - and, we have programs that bring us together on important issues and provide educational opportunities for all employees.
We're there for you - 401k with matching, generous PTO, flexible work arrangements, and excellent medical, dental, and vision - we've got you coveredSimilar jobs
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