AVP Brand - Springfield, United States - Horace Mann

Description

Horace Mann is a purpose-driven company that is passionate about educators.

Are you dynamic, results-driven, and passionate about developing and implementing innovative marketing strategies? Then this may be the opportunity for you.

As the Assistant Vice President, Brand and Acquisition Marketing you'll lead a team dedicated to creating brand awareness and driving high-quality leads at an economical cost resulting in high Lifetime Value.

You'll have the opportunity to collaborate with cross-functional teams and impact the end-to-end customer and agent experience.


Key Areas of Impact Include:
Lead a skilled team that manages the end-to-end process for digital, social, email, and other acquisition marketing campaigns.
Develop comprehensive marketing plans to increase brand visibility and drive customer acquisition.
Manage and optimize acquisition programs like Teacher Appreciation Week and Back to School
Work with external marketing agencies and platforms to deploy marketing campaigns and optimize performance.
Identify and test new marketing levers, scaling what works and pivoting when it doesn't
Drive brand consistency and awareness across the organization

You'd be a great fit if you are:
Passionate about educators and providing a unique variety of products and services
Enthusiastic about increasing brand visibility and driving customer acquisition in a fast-paced environment
A proven leader with success in building and developing a team of marketing strategists
Creative and intellectually curious
An exceptional communicator, both written and verbal, to internal and external audiences
Innovative and forward thinking


Minimum Requirements:
10+ years in acquisition marketing, preferably with a financial services organization
Bachelor's Degree required, advanced degree preferred
Demonstrated success working across multiple marketing verticals including digital, social, email, direct mail, and evolving marketing verticals
Multi-channel marketing experience with digital, agent, call center, and partnership models
Proven leadership skills with success in building and developing a team of acquisition marketing experts
Exceptional written and verbal communication skills to internal and external audiences
Proficiency with digital marketing tools and capabilities such as geofencing, look-a-like targeting, website retargeting, contextual marketing, semantic marketing, partnership marketing, social media, and SEO
Provides a perspective of emerging trends impacting the marketing space and how to use AI to win

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Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers.

Since then, we've broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow.

And with our broadened mission has come corporate growth:

We serve more than 4,100 school districts nationwide, we're publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.

We're motivated by the fact that educators take care of our children's future, and we believe they deserve someone to look after theirs.

We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

For applicants that are California residents, please review our California Consumer Privacy Notice

All applicants should review our Horace Mann Privacy Policy
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