Senior Brand Manager, Red Tree Beverages - Atlanta, United States - Coca-Cola HBC

Description

The Red Tree Beverages

Senior Brand Manager

position is a highly collaborative role that requires work

ing

effectively with many different stakeholders, including other brand team members, agencies,

external relationships , R&D and other cross-functional partners. The ideal candidate is strategic, driven, collaborative, and a critical thinker in nature.
What You'llDo for Us

Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc.

to deliver brand growth targets.

Develop marketing plans which support strategic initiatives to deliver annual business plan.

Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.

Assessconsumer opportunities that are currently untapped by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).

Assist in developingportfolio strategies across brands/categories.

Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, IRI, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

Developannualbrandbusinessreviews, as well as growth platforms and brand roles.

Recommend brand budgets and investment allocation.

Build a clearly defined positioning for new offerings, new categories entrants / brands.

Lead alignment on the brand initiatives with key functions such as Technical, Finance, PACS, Legal, Supply Chain teams.

Projectdevelopment in conjunction withfunctions, such asOperating Unitmanagement, MarketManagersandbottling system partners.

Presentations of business results to both internal and external stakeholders including senior leaders.

Recommendationand analysis of trends andkey initiatives to the management team and external stakeholders that will drive brand growth.

Qualifications& Requirements
Bachelor's degreein Marketing, Communications or Business;

MBA preferred

5 or more years

of experience in brand management

Experience with Nielsen or IRI, Bases and other quantitative research toolsand apassionfor understanding consumer behavior.

Knowledge of procedures and media used to drive increased volume and brand equity.

Knowledge of and ability to apply basic marketing positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumersegmentation)used in the development of marketing plans.

Ability to manage and inspire agency performance.

Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.

Knowledge of the creative brief development process.

Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

What We Can DoForYou

Exposure to World Class Leaders:

Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Brand Reputation:
Welead the beverage industry, with a portfolio featuringover200+ brands worldwide.


Challenging Work:
Our unique system offers constant opportunities to develop world-class skillsand the opportunitiesto grow and develop global brands.


Skills:
Strategic Thinking; Financial Acumen; Brand Strategy; Strategic; Cross-Functional Leadership; Collaborative Leadership; Brand Equity; Innovation; Analytical Thinking; Critical Thinking; Active Listening; Data Driven; Forward Thinking; Brand Positioning; Taking Initiative; Marketing Planning; Brand Management
#J-18808-Ljbffr