- Bachelor's degree in Business, Marketing, Merchandising or relevant field of study preferred
- 5+ years of work experience within the Omnichannel or buying verticals
- Capable of evaluating, testing, modifying, and managing a best in class, intuitive, and comprehensive navigation structure to deliver a great customer experience while searching and navigating
- Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
- Analytical, with strong problem-solving abilities and creative resolution skills
- Self-motivated, with the ability to work on multiple projects in a fast-paced environment
- Proven ability to recognize and adapt to company culture
- Ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations.
- Leads by example and models a passion for the business as well as demonstrates a proactive and solution orientated style
- Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
- Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
- Strong Excel capabilities preferred and capability to use Web Analytics platforms.
- Partner with GMM and DMMs to influence assortment for Omnichannel to achieve sales, merchandising margin and gross profit goals
- Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel
- Partner with Product Management as key stakeholder to influence capability and enhancement roadmap
- Lead business stakeholder for customer facing website
- Partner with marketing to activate enterprise marketing plans as well as develop Omnichannel supporting campaigns to activate balance of the assortment
- Manage and oversee the Omnichannel category management team who are responsible for curating and optimizing the onsite experience
- Build landing experiences to optimize for conversion
- Lead team to understand current trends, opportunities, assortment, competition and merchant vision by category and apply knowledge to drive accretive conversion growth
- Create and deliver monthly reviews of successes, opportunity and go forward plan to activate seasonal categories, address opportunities, or further leverage momentum
- Collaborate with buying and Omnichannel teams on approach to grow drop ship sales, and vendor base
- Position and present products within the online store to accelerate conversion, elevate UPT, and raise AOV
- Work with the analytics team to measure the effectiveness of category marketing campaigns to evaluate and improve future performance
- Maintain the drop ship vendor prioritization schedule for category and/or vendor rollout
- Partner with merchant group to activate all significant product launches with the necessary supporting marketing and web specific activities to compete on an premium level
- Identify unique, underdeveloped, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback, web analytics
- Partner with major vendor partners such as Nike, Under Armour, and internally managed brands such as BCG and Magellan to develop and deliver a great customer experience and ensure the brands are well positioned to deliver against customer and brand expectations
- Train, motivate, direct, coach and evaluate team members to ensure that the team is committed to achieving team initiatives
- Provide leadership and individual developmental growth to category merchandisers, content analysts, and drop ship specialist
- Lead category merchandising team to use data driven business insights to address customer opportunities through site improvements
- Optimize the online shopping experience to increase conversion through site presentation and product merchandising by analyzing sales, web metrics, and industry best practices
- Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer
- Lead various category and campaign strategies and develop execution plans to drive the business by highlighting trends, promotions and aligning to members' needs
- Enhance, develop and manage the category content team to deliver optimal experience specific to the product pages
- Build effective metric goals and site plans with site merchants to grow the sales, margin and gross profit after shipping within the site and their assigned division
- Develop a thorough understanding of Academy's policy, procedures and safety rules
- Duties may change; team members may be required to perform other duties as assigned
- Acceptable level of hearing and vision to perform job duties
- Adhere to company work hours, policies, procedures and rules governing professional staff behavior
- Regular attendance required
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Sr Manager Omnichannel Category Merchandising - Katy, United States - Academy Sports + Outdoors
Description
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
Job Description:
Education:
Work Experiences:
Skills:
Responsibilities:
Physical Requirements & Attendance
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
