Marketing Operations - New York, United States - Traba

Description

Job Description

Traba is a technology company that enhances the productivity of the light industrial supply chain. We connect businesses with vetted workers to meet their staffing needs by leveraging location monitoring, predictive algorithms, machine learning, AI, computer vision, and other advanced technologies. Our mission is to empower both businesses and workers to reach their full productivity and potential. We're proud to be backed by some of the world's best investors, including Founders Fund, Khosla Ventures, and General Catalyst.

Traba is searching for a detailed and process-oriented Marketing Operations to oversee and carefully develop, maintain, and optimize all automated marketing campaigns, and manage related tools.

As the lead for our key platforms, you will play a pivotal role in ensuring data governance and integrity for our critical prospect, partner, and customer databases. Your expertise will directly contribute to our ability to leverage data effectively, driving business growth and operational excellence.

Your efforts will bolster our marketing and sales infrastructure, ensuring seamless contact and account management and revenue generation processes.

What You Will Do:

• Ensure complete data accuracy across platforms, focusing on utilization for business management and growth.
• Oversee the end-to-end email production process in Marketo, encompassing planning, asset creation, audience segmentation, campaign execution, and performance analysis.
• Govern, manage, and administer Marketo, including automation, campaign design, and database hygiene.
• Maintain and enhance our solutions architecture, supporting the marketing and sales functions through strategic integrations and efficient system workflows.
• Aid in the execution of marketing programs and campaigns, optimizing lead acquisition, pipeline management, and reporting processes.
• Provide first-line support for internal users, contribute to the marketing knowledge base, and engage in continuous improvement of our GTM systems and processes.

What You Will Need:

• 2+ years of marketing automation experience using Marketo.
• 1+ years of expertise in Salesforce usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.
• Ability to design, test, document, deploy, and maintain third-party integrations with Marketo.
• Ability to design and deploy effective reporting and analytics to measure campaign effectiveness and attribution.
• Understanding of the relationship between a marketing automation platform and Salesforce, and how campaigns/data is synced, as well as the field mapping processes
• Understand business operations issues and figure out how to build it within Salesforce and the systems that touch Salesforce
• Proficiency in HTML/CSS
• BA/BS or equivalent working experience

Benefits:

• Start-up equity
• Competitive Salary
• 100% Paid health, dental & vision coverage
• Dinner Provided via Grubhub & stocked kitchen for NY employees
• Commuter benefit
• Team building events
• Gympass Benefit
• Flexible PTO
• ✚✚ Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health

The compensation range for this position is set between $90,000 and $125,000, reflecting our market analysis and other relevant considerations. However, exceptions may be made for candidates with qualifications that significantly differ from those outlined in the job description.

Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations.

We encourage applicants from a variety of backgrounds, experiences, and skill sets. Our goal is to build a diverse team, and we emphasize that meeting every single requirement is not necessary to be considered for the position.

Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don't sacrifice long-term value for short-term results.

Olympian's Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.

Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.

Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve these often overlooked communities' problems.

Light industrial flexible staffing is a $40B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.