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- Establish positioning, identify target audiences, and develop marketing plans with specific strategies and tactics to enhance the company's reputation and ensure industry leadership across different stakeholders and channels.
- Lead the execution of marketing campaigns and programs from ideation to execution, developing creative briefs and guiding creative direction to meet desired objectives
- Drive the strategy and execution of speaking engagements and trade show participation across leadership, advocacy and feedstock sourcing areas, as appropriate, to meet business objectives.
- Analyze sustainability and recycling market trends to build successful marketing communication strategies, optimizing for best practices
- Develop metrics to determine the effectiveness and impact of marketing initiatives with tracking and analysis, and then optimize accordingly
- Develop and/or provide creative oversight of brochures, presentations, promotional materials, social media and website content
- Build strategic relationships and partner with key industry players, agencies, and vendors, as appropriate
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Prepare and monitor the marketing budget on a quarterly and annual basis.
- Bachelor's degree in marketing, communications, business or a relevant field.
- 10+ years of relevant marketing or brand experience, with B2B and industrial manufacturing marketing experience a plus.
- Knowledge of plastic sustainability and recycling market dynamics
- Master's degree in marketing or MBA a plus
- Proven experience in identifying targeted stakeholder audiences and in creating novel, successful, value-creating marketing plans and campaigns that engage, advocate and educate.
- Vision-focused leader who can also manage tactical deliverables on-time and on-budget, working well under pressure.
- Excellent influencing, communication and presentation skills across wide range of audiences
- Strong project management, multitasking, and decision-making skills
- Eligible to contribute to Company's Traditional 401(k) and Roth 401(k) upon hire with Company Contribution
- Medical, Dental and Vision coverage at 100% for employee only levels.
- Multiple comprehensive coverage levels for Medical, Dental, & Vision
- Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through Insperity Works
- Flexible Spending Accounts and Health Savings Accounts
- Basic and AD&D Life Insurance
- Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance.
Marketing Communications Manager - Atlanta, United States - Nexus Circular
Description
Nexus Circular is the commercial leader in advanced recycling technology that converts landfill-bound plastics into circular feedstocks for the production of sustainable virgin plastics for packaging and other applications. Nexus Circular's end-to-end solution is economically validated as demonstrated by consistent bulk sales of high quality, ISCC Plus circular feedstocks for virgin plastic production. Aligned with global partners who seek proven scalable solutions to meet ambitious plastic circularity goals, Nexus Circular is rapidly expanding its innovation footprint worldwide, moving decisively to address the complex challenges of plastics accumulation in the environment.
Nexus has built an outstanding culture. We are looking for people to contribute to a fast-paced, environmentally committed business that is focused on growth and sustainability. We are very collaborative, transparent, data driven, value diverse perspectives and are looking for constructive initiatives and new ideas. We are looking for self-starters and independent thinkers who work collaboratively in teams. Given the growth stage of Nexus, we are also looking for people who are comfortable moving between strategic thinking and executing those ideas to take Nexus to the next level.
Role Overview
The Marketing Communications Manager is responsible for designing and executing Nexus' marketing and communication strategies and plays a crucial role in driving Nexus brand image and sector leadership. This role involves creating and implementing marketing campaigns, collaborating with cross-functional teams, analyzing market trends, developing effective communication materials to promote the Nexus, managing public relations, and ensuring consistent messaging across various channels.
The ideal candidate has experience in developing and executing marketing campaigns and is equally proficient with day-to-day marketing activities and long-term strategizing to meet the company's evolving needs.
This role reports to Nexus Circular's Senior Vice President, Business Development.
Key Responsibilities:
Benefits:
Nexus Circular Is an Equal Opportunity Employer. Nexus Circular recruits, employs, trains, compensates, and promotes regardless of that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions. Please contact to request accommodation.
Statement to Third-Party Agencies: Nexus Circular only accepts resumes from agencies with which we formally engage their services. Please do not forward any resumes, as Nexus Circular is not responsible for any fees or charges associated with unsolicited resumes.