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    Marketing Director - Scottsdale, United States - Debellis Catherine Morreale

    Debellis Catherine Morreale
    Debellis Catherine Morreale Scottsdale, United States

    4 weeks ago

    Default job background
    Description
    Marketing Director - Remote (must be located in Phoenix area):

    Our client is looking for a Marketing Director to have ownership of all marketing channels and tools.

    You will use analytics to inform quick decisions, collaborate with our marketing team & external partners to test and learn, and innovate in order to accelerate our aggressive growth goals.

    They are a small team so you will need to roll up your sleeves and be comfortable "in the weeds" while also being able to drive the strategy all in support of driving profitable growth through a differentiated brand experience.


    You'll need a proven track record in running successful e-commerce businesses that maintained significant YOY growth by driving consumer acquisition and retention strategies.

    You have hired and developed teams that adapt to a quickly changing environment. You must have excellent interpersonal skills that drive unified strategies and products. You are a data-driven decision-maker; able to bring order to a new initiative for the company.


    Responsibilities:


    Oversee all digital marketing and commerce efforts including SEO, paid search, retargeting, display ads, email and affiliate marketing, Shopify, direct mail, etc.

    Oversee all in person and event based marketing such as conferences, pop-ups, activation events, and parties. And develop new and innovative strategies to reach consumers outside of our audience.
    Identify and facilitate new categories and continuous development of new products. Use consumer insights to fill the product pipeline with breakthrough innovation.
    Increase brand awareness and organic visibility through press and PR.
    Manage P&L through detailed forecasting, budget development and oversight, revenue generation and marketing activities in conjunction with other internal and external teams

    Develop and share regular performance results, including relevant KPI dashboard, ROI for marketing investments, promotions and campaigns, customer insights and sales forecasting.

    Tie to NPS, CPA, CAC and LTV goals.
    Employ a data-driven strategy in order to build and execute a digital testing roadmap across messaging, creative, audience, frequency, and channel mix
    Develop and optimize customer acquisition and retention strategies based on rigorous traffic and conversion analytics /KPIs
    Manage email campaigns and segmentation to fully optimize this channel.
    Work with Customer Service to ensure consumer satisfaction and to gain insights
    Manage promotional + advertising budgets, unique product + merchandise offerings, and our fast-growing Amazon business.

    Collaborate with brand and creative on design and functionality enhancements for our website, store and social media campaigns to improve conversion.


    Requirements:
    Strong analytical and organizational skills - can you leverage quantitative metrics and qualitative insights to tell a story and drive quick action?
    Excellent project management skills - can you juggle multiple tasks and projects simultaneously yet close project loops quickly and thoroughly?
    Ability to work independently - are you highly self-motivated?
    Entrepreneurial - do you pitch in, go with the flow, embrace the uncertainty?
    Innovative & creative thinker - are you a forward thinker, a risk taker with something to prove?

    A proven track record of delivering online sales growth, executing digital campaigns, managing digital marketing budgets and owning ecommerce analytics.

    Experience in PR generating visibility in the press and with media outlets.
    Expertise with SEO, Google Analytics, Amazon, CRM software, Klaviyo, Shopify, and Meta Ads.
    Minimum 5-7 years' experience developing brands using primarily alternative marketing vehicles (social media; channel marketing; etc.).
    Expert knowledge of DTC e-commerce understanding of what drives e-commerce sales and a passion for user experience.

    Growth hacking mindset:
    must be highly quantitative, analytical, and a technical self-starter.
    Experience in developing and implementing marketing strategies and tactics in new and competitive markets.
    Bachelor's Degree required. MBA preferred.

    #J-18808-Ljbffr
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