- Bachelor's degree in marketing, advertising, content creation or equivalent experience
- 8+ years of relevant experience building narratives, creating and leading content development from documentaries to stories that are disruptive and inspire teams
- Ability to identify internal content needs, recognize partners/platforms required to get necessary information, and aggregate findings into a narrative-drive documents
- Understand and establish content planning best practices to inform our communication and socialization plans
- Uncover unique ways of reaching and speaking to internal (and potentially externally) teams to drive engagement
- Develop a communications frameworks and recommendations on how to build strong and compelling narratives that educate, inform, and inspire our team members
- Ability to organize and structure large amounts of information to determine the big picture and draft a compelling narrative
- Experience leveraging AI in this role is a plus
- Work closely with KDI&I leaders to develop breakthrough narratives and actionable material to enable engagement with Rocket TMs
- Ability to identify internal needs and create communication plans that include recommended content, cadence, and medium
- Craft socialization frameworks and materials that bring to life in unique ways stories through demos, documentaries, infographics, bite-sized insights, and others
- Partner cross-functionally with Rocket Teams to discover socialization needs, and with Measurement Team to analyze content performance and make adjustments to maximize efficiency and internal engagement/viewership
- Participate in development of future products and new forms of content creation that drive engagement
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Creative Director, Insights - Hamtramck, United States - Rocket Mortgage
Description
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.
Rocket Mortgage, backed by Rocket Companies, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we're not your typical employer. We'll provide you with everything you need to make sure you're successful here.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
Minimum Qualifications
As the Creative Director of Insights & Inspiration, you'll lead, develop and maintain the end-to-end experience that will inspire Rocket to create, act or learn insightful information relevant to their day to day by engaging content strategy initiatives. You will partner with Consumer Insights, Creative Excellence, Product, Customer Experience and many other Rocket teams to ensure they have access to the latest content from brand to segmentation to insights.
In this role, you will support Knowledge & Data-Driven Insights and Inspiration Team by identifying socialization needs and partnering with in-house production to build selling stories, bite-sized insights content, documentaries, demos, infographics and other inspirational tools.
Responsibilities
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
Who We Are
Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at
