Omnichannel Marketing Manager - Goodlettsville - Dollar General

    Dollar General
    Dollar General Goodlettsville

    1 week ago

    Description

    Work Where You Matter

    At Dollar General, our mission is Serving Others We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.

    Company Overview

    This is not a Remote Role This role is ONSITE at the DG headquarters in Goodlettsville, TN.

    The Omnichannel Marketing Manager will lead initiatives that accelerate adoption of Dollar General's myDG ecosystem, scale and optimize the Delivery program, and launch and grow our subscription offering. This role will own marketing strategies across paid and owned channels, leveraging data-driven insights to continually monitor KPIs and implement optimizations.

    Job Details

    • Drive myDG Account Creation and Ecosystem Adoption
    • Develop and execute omnichannel marketing strategies (paid and owned) to increase myDG account creation and foster digitally engaged customers. Work with media and creative agencies to market myDG programs for digital acquisition and retention of loyalty program members.
    • Build out calendars, process, workflows for the program across all channels. Partner with CRM team to develop personalized content and messaging based on customer strategy and journeys.
    • Own weekly reporting in partnership with data science teams to measure and track key performance indicators (KPIs).Scale and Optimize Delivery Program
    • Collaborate with digital product, operations, and analytics teams to support Delivery program growth.
    • Monitor performance metrics, identify optimization opportunities, and implement strategies to improve customer experience and profitability.
    • Launch and Scale Subscription Program
    • Lead go-to-market planning and execution for Dollar General's subscription program. Work cross-functionally with product, media teams, agency partners, legal, finance, and operations to ensure seamless rollout. Develop acquisition and retention strategies, actively monitor KPIs, and recommend enhancements to drive sustained growth.
    • Partner with partnership marketing to design and implement a strategic roadmap identifying high-value partnerships across multiple verticals, driving incremental member value and program differentiation.
    • Assist with creation of initial partner facing presentations as well as partnering with legal in routing partnership agreements for review and execution. Integrate partner offerings into the subscription platform, ensuring an optimal customer experience.
    • Cultivate and sustain long-term partnerships to drive continuous program growth and align with Dollar General's goals.
    • Lead Cross-Functional Collaboration & Strategic Partnerships
    • Partner with internal teams and external agencies to integrate subscription and loyalty initiatives into broader marketing efforts.
    • Identify and cultivate strategic partnerships that enhance program value and differentiation.

    Qualifications

    • Knowledgeable in subscription, loyalty, or membership programs from launch through sustainment.
    • Exceptional communication and stakeholder management skills.
    • Data-driven mindset with ability to interpret KPIs and implement optimizations.
    • Strong project management skills; ability to manage multiple priorities in a fast-paced environment
    • Bachelor's degree in marketing, business, or related field required.
    • Experience leading cross-functional teams and managing complex initiatives.
    • Retail experience preferred.
    • 5+ years of experience managing large-scale marketing initiatives, ideally in retail or digital commerce.
    • Strong performance-based marketing background with experience in campaign strategy and digital media.
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