- Develop and execute activation and engagement marketing plans that align with client business objectives and goals.
- As a Marketing point of contact, contribute to client relationships by providing excellent customer service and communication.
- Analyze, track and report on marketing results to clients and the marketing team, providing insights and recommendations for improvement.
- Work collaboratively with other members of the marketing team to develop and implement effective marketing campaigns.
- Stay up-to-date on marketing trends and best practices, sharing knowledge and insights with the team and clients.
- Bachelor's degree in marketing or related field
- 5-7 years of experience in consumer or member marketing
- Understanding of marketing principles and practices
- Experience managing campaigns and promotions, from concept through execution
- Data fluency, analytic proficiency, and a passion for driving and measuring results
- Excellent communication, organizational, and project management skills
- Ability to work effectively in a fast-paced, deadline-driven environment
- Experience working in a client-facing role or in a marketing agency is a plus
- Mobile marketing (activation and engagement) experience preferred
Marketing Manager - Chapel Hill, United States - Well
Description
Company: The mission of Well ) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product — a consumer health engagement platform — integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here:
Position Title: Marketing Manager
Reporting to: Senior Director, Marketing and Engagement
Location: Chapel Hill, NC or Newton, MA
Compensation: Marketing Manager 2 ($87,000-$102,000), depending on qualifications
Position Summary:
We are seeking a highly motivated and experienced Marketing Manager to join our team during a time of exciting growth and opportunity. The ideal candidate will have at least 5 years of experience in consumer or member marketing and a strong understanding of marketing principles and practices. As a Marketing Manager, you will be responsible for developing and executing activation and engagement-driving marketing plans, managing client relationships, tracking and reporting on marketing results, working with other members of the marketing team to develop and implement marketing campaigns, and staying up-to-date on marketing trends and best practices.
Key Responsibilities:
Preferred Qualifications:
Additional Job Information
Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission.
We embrace diversity and are committed to building an inclusive team. All qualified applicants will be eagerly considered for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.