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    Manager, Regional Marketing - Chicago, United States - GreenThumb

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    Description
    The Role

    The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs.

    Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building.

    They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.


    Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.

    Responsibilities
    Development of regional marketing priorities, strategies, and solutions

    Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.

    Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives.

    Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.
    Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
    Development, planning and execution of new product and strain launch strategies.

    Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.

    Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
    Ownership of local marketing budgets including tracking spend and measuring return on investment
    Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
    Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
    Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines
    Supervise, develop and manage a team
    Qualifications
    A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
    Bachelor's degree preferred
    5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles
    Track record of building strong relationships with cross functional and regional partners
    Experience managing and developing junior marketer(s) is preferred
    A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
    Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
    Knowledge of local on and off-premise cannabis market, including local laws and statutes
    Strong budget management skills with previous budget management and oversight experience
    Ability to gain and maintain an in-depth understanding of target consumer and market trends
    Compliance with all standard safety requirements and guidelines
    Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
    Strong communication skills - written and verbal
    Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
    Adapts and thrives in a demanding, fast-paced environment
    Possesses a high level of critical thinking
    Operates with a high level of professionalism and integrity, including dealing with confidential information
    Strong organization planning & project management skills
    Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
    Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%
    Additional Requirements
    Must pass any and all required background checks
    Must be and remain compliant with all legal or company regulations for working in the industry
    Must possess valid driver's license
    Must be a minimum of 21 years of age
    Must be approved by state badging agency to work in cannabis industry

    #LI-HYBRID
    #J-18808-Ljbffr

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