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    Project Marketing Manager - Hollywood, United States - CPS Products

    CPS Products
    CPS Products Hollywood, United States

    1 week ago

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    Description

    Job Description

    Job Description

    Job Summary

    The Project Marketing Manager is responsible for developing, managing, and marketing our HVACR product portfolio. Responsibilities include management of the product road map and life-cycle planning, new product development, voice-of-customer research, commercialization and launch plans. The Project Marketing Manager determines short and long-term strategies and tactics for product marketing. Evaluates effectiveness of programs and concepts. Maintains an understanding of product features, benefits, pricing, positioning, design, application, and advertising.

    Minimum Job Requirements

    • Intermediate knowledge of HVACR technology and applications a plus
    • Bachelor's Degree in engineering, technical, business, product marketing or equivalent experience
    • 3 plus years of product management and/or marketing experience
    • Tollgate/stage gate knowledge, product lifecycle management and new product development
    • Proficient in sales copywriting, content, and campaign asset creation
    • Strong project management skills and ability to facilitate multiple projects.
    • Ability to analyze sales and financial data.
    • Effective communicator and developer of presentations individually and within a team selling approach.
    • Adept analytical and creative thinker with a design eye.

    Job Duties / Responsibilities
    • Create detailed plans and strategies for developing new HVAC products.
    • Identify and prioritize opportunities through Voice of Customer and market share analysis.
    • Establish short and long range visions for products
    • Effectively communicate product development priorities and product/project progress
    • Conduct competitor analysis and market research to identify customer needs, industry trends, competitive landscape and gaps in the market
    • Positioning and messaging for new products and features
    • Empowering the sales team with clear value propositions
    • Setting up marketing campaigns for demand generation
    • Outlining the benefits of product features using customer-facing messaging
    • Develop a deep understanding of the market and competitors
    • Craft compelling content like blogs, guides, and case studies that attract and educate potential buyers
    • Define pricing strategies to optimize sales volume and market share
    • Plan events and webinars to generate buzz and pipeline
    • Leverage channels like analyst relations and partnerships to expand reach
    • Monitor buyer sentiment, product feedback, and market trends
    • Collaborate with cross-functional teams on development and launch readiness
    • Develop commercialization and launch tactics.
    • Build strong relationships with customers and understanding their needs and preferences.
    • Ability to develop effective communication pieces such as (presentations, written memos, etc.).
    • Ability to synthesize technical information.
    • Adept analytical and creative thinker with a design eye.
    • Market research: macro, industry, customer (commercial/contract, hospitality, residential), product.
    • Tollgate/stage gate knowledge and ability to implement new processes.
    • Proficient project management skills. (MS Project knowledge preferred)
    • Support the team when needed.
    • Follows all policies and procedures of Occupational Safety and Health, Human Resources and Quality Department. Reports any safety deficiency to immediate supervisor.
    • Performs other related duties as assigned.

    Physical Requirements

    • Must be able to perform essential responsibilities with or without reasonable accommodations.
    • Prolonged periods of sitting at a desk and working on a computer.
    • Must be able to lift up to 45 pounds at times.
    • Some travel will be required
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