Director of Creative Perfomance - Santa Monica, United States - Intelletec Limited

Description

Responsibilities and Duties

Creative Performance
Experienced Leadership:6+ years as a leader in the Performance Marketing space, preferably in direct response eCommerce CPG or a performance marketing agency

Strategic Optimization:
Optimize creative across all marketing channels using data and analytics, ensuring improvements while staying true to the brand identity

Metrics-Driven Collaboration:
Work closely with acquisition and marketing teams, leveraging a deep understanding of direct response metrics to form insights and innovate on creative ideas

Marketing-Driven Creativity:
Implement a marketing-driven approach in creative strategy, optimizing for impactful results, such as increased sales and high click-through rates on ads

Collaborative Solutions:

Collaborate with the Marketing and Strategy team to track campaign performance, derive learnings, and develop creative solutions for continuous improvement in sales and click-through rates.

Process & People LeadershipMotivational Leadership:
Motivate and lead a team of creative strategists and video editors with empathy, partnering effectively with designers and copywriters

Process Enhancement:
Maintain and improve existing processes, managing resourcing and project deliverables, and meeting tight deadlines

Effective Communication:

Communicate effectively to build strong relationships and trust within internal teams, fostering an environment for creating the best work possible.

Qualifications and Skills

Work Experience:
Performance

Marketing Expertise:
Extensive experience in Performance Marketing with direct response eCommerce background

Analytical Acumen:
Strong understanding of paid media, performance analytics, and A/B testing

Growth Marketer Mindset:
Possess a growth marketer mindset, demonstrating experience in creative optimizations across various platforms, including paid ads, email, ecommerce, and omnichannel

Brand Alignment:
Ability to align with brand guidelines and translate them into a cohesive, consistent, and relatable voice

Strategic Thinker:
Strong conceptual thinker with a passion for developing brand narratives, engaging content, and storytelling with a results-oriented approach

Leadership Experience:
Over 3 years in leadership, leading creative teams to motivate and inspire

Educational Background:
Bachelor's Degree and 6+ years of equivalent work experience.

Additional Preferred Experience and Skills:
Bonus Experience:Startup and/or e-commerce experience is a bonus

Writing Expertise:
Writing experience within female-empowered, women-focused industries

Analytics Proficiency:
Knowledge of analytics tools such as Google Analytics; basic Excel is a plus

Passion for Marketing:
Passion for e-commerce, consumer retail, and/or digital marketing is a plus.

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