Marketing Campaign Manager - Alpharetta, United States - TransUnion

Description

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Marketing Campaign Manager

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locations

Chicago, Illinois

New York, New York

Alpharetta, Georgia

Crum Lynne

New York - 100 Park Avenue

time type

Full time

posted on

Publicado hace 2 días

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way.

We encourage everyone to pursue passions and take ownership of their careers.

With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go.

Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you'll work with great people, pioneering products and cutting-edge technology.

As the Marketing Campaign Manager, you'll play a pivotal role in improving marketing program orchestration to drive efficiency and the effectiveness of the business facing Marketing Business Partner team.

This role will be responsible for holding pen to paper on campaign plans, executing campaign strategy, managing audiences and providing campaign support to the Marketing Business Partner team.

What You'll Bring:
5+ years of experience managing demand generation, customer acquisition or awareness marketing programs

A solid understanding of B2B marketing strategy, content creation and omnichannel activations, with a strong background in campaign development and execution

Bachelor's degree

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week


We'd Love to See:
Ability to operate as a proactive, self-motivated individual and collaborative team player, who takes accountability and ownership of work

Ability to manage multiple campaigns concurrently with strong attention to detail and a focus on results

Ability to build relationships and be comfortable collaborating across a large and complex matrixed business environment

Strong program/project management, prioritization, critical thinking and problem solving, and organizational skills

Excellent communication and presentation skills


Impact You'll Make:
Work closely with internal marketing teams to understand and provide input into the campaign planning process

Document campaign plans and manage the efficient and effective execution, monitoring and measurement of integrated campaigns using a data driven approach to support business priorities

Partner with channel leads and marketing analytics to understand campaign performance data, recommend improvements and compile campaign reports for Marketing Business Partners to communicate with stakeholders

Deliver on fully integrated campaigns that drive results to deliver opportunities and pipeline

Ensure sales, SDRs and other field teams are aware of the latest marketing campaigns and programs to follow up as required, while driving consistency and alignment in approach across verticals and solutions

Participate in marketing strategy planning sessions, campaign kickoffs, monthly and/or quarterly business reviews and other meetings as required

Manage the process of defining and creating list builds, target account lists and dynamic audience segments in collaboration with the marketing email automation team using relevant buying groups and buyer personas

Manage marketing campaign activities within budget guidelines and deadlines in partnership with direction from Marketing Business Partners

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.

We are committed to being a place where diversity is not only present, it is embraced.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information

:

The salary range for this position is $82, $132, *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s).

This position is eligible for bonus incentive(s).

At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.

TransUnion's Internal Job Title:
Sr Consultant, Marketing Communications

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locations

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time type

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posted on

Publicado hace 7 días
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace.
We do this with a Tru picture of each person:

an actionable view of consumers, stewarded with care.

Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics.

As a result, consumers and businesses can transact with confidence and achieve great things.

We call this Information for Good — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

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