Senior Marketing Analyst - Dallas, United States - MV Transportation
Description
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MV Transportation the nations leading public transportation contractor is growing our business development team. The project manager is a power user of Microsoft Office and Microsoft Teams.
In conjunction with sales leads, develops, and refines (when needed) the criteria for research on bids.
Performs market research to identify opportunities for new growth and develop insights on the transit market.
Aggregates information and insights from research on MVs primary competitors and maintains a profile on each competitor for consumption by the broader team in sales strategy and proposals.
Performs research on all bids in the pipeline (renewals and new business), including board meeting minutes, news articles, magazines, agency publications, online search engines, passenger reviews (online review platforms, transit websites, agency websites for passenger reviews)
Presents research findings to the sales team to support bid strategy and competitive intelligence.
In conjunction with the VP of Strategy, senior leadership, and all stakeholders, the candidate assists in developing and maintaining a methodology to normalize quantitative data. Enters quantitative and qualitative FOIA information into the Salesforce data repository. Performs quality checks to ensure the accuracy of data.
Analyzes FOIA information, building a qualitative and quantitative data set analyzing competitors' market positioning and pricing behavior in the transit industry.
Develops key insights on competitors based on analysis of FOIA data.
In partnership with the VP of Strategy, IT, and the data analytics team, manages the data repository and reporting tools to be used by the broader organization.
Responds to ad hoc requests related to research and FOIA data.
Manages all updates, statistics, references in Salesforce (calling SVPs and GM for information)
Key Performance Indicators
Documentation of research efforts - maintaining a record of events in salesforce
Quality and completeness of research
Quality and completeness of FOIA data and analysis
Undergraduate in economics, business administration, data and analytics or other related fields. Graduate degree in business administration or management a plus
Leading and executing projects
Research and data analysis
Project management in a fast-paced environment
Experience with project management and contracts.
Experience conducting research.
Experience performing quantitative and qualitative analyses.
Experience with state and local municipality contract types and procurement processes is a plus.
High Emotional Intelligence.
Experience with Salesforce reporting and workflow management is a plus.
Proficiency in Microsoft Office Suite, including Microsoft Excel, PowerPoint, and Teams.
MV Transportation is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, physical or mental disability, veteran or military status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
Where permissible under applicable state and local law, applicants may be subject to a pre-employment drug test and background check after receiving a conditional offer of employment.
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