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    Marketing Associate - Richmond, United States - Sinclair Broadcast Group

    Sinclair Broadcast Group
    Sinclair Broadcast Group Richmond, United States

    6 days ago

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    Description

    WRLH is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.

    Responsibilities include:

    • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
    • Provide world-class administrative support to the MCs and Management and customer service to existing and new clients
    • Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process
    • Drive research efforts to support MCs in selling integrated solutions to new and existing clients
    • Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity
    • Process customer account orders and billing information with diligent attention to detail
    • Manage preempts and develop make good plans to accurately represent client's delivery requirements
    • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking
    • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable
    • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy
    • Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
    • Drive business goals by notifying sales team of upsell and account expansion opportunities

    Key Attributes and Qualifications:

    • Passion and enthusiasm for playing a supporting role, and contributing to team success
    • Ability to communicate effectively with peers, supervisors, and colleagues
    • Effectively negotiate and influence with, or without authority
    • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
    • Strong evidence of listening skills, verbal communication, and professional writing style
    • Engaged as a continuous learner with evidence of striving to be a high performer in role
    • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
    • Technologically savvy with ability to use multiple internet and software platforms to perform duties
    • Understanding of digital reporting and analytic metrics
    • Marketing or advertising experience a plus
    • Microsoft Excel, Project PowerPoint, Word, and Outlook

    Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

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