Strategist - Boston - Allen & Gerritsen

Description

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to make brands Unignorable.

In this role, you will play a lead and support strategy role for our clients. You will translate audience understanding and brand goals into breakthrough strategies that fuel Unignorable ideas and experiences. To be successful, you need both hard skills (strategic, analytical, and creative) and soft skills (collaboration, influence, communication). execution.

Craftsmanship

You take the quality of your work and contributions to your team very seriously. Honing your craft skills daily to elevate your game, our agency output, and our client experience.

Strategic Brief Development: Write clear, inspiring creative briefs that articulate the problem, audience insight, and opportunity. Translate research and data into compelling strategic narratives that creatives can rally around.

Research & Insight Gathering: Conduct desk research, analyze trends, and synthesize consumer, cultural, and category insights. Collaborate with analytics and research teams to interpret qualitative and quantitative findings. Spot human truths or unmet needs that can unlock creative ideas.

Campaign Strategy: Partner with cross-functional teams to shape the strategic direction for campaigns. Define campaign objectives, KPIs, and success metrics. Ensure creative work ladders up to broader brand and business goals.

Brand & Messaging Frameworks: Help develop or refine brand positioning, voice, and messaging hierarchies. Maintain consistency across channels while adapting to different audiences or formats.

Creative Partnership: Work hand in hand with creative directors and copy/art teams to bring insights to life during concept development. Provide constructive feedback on creative ideas to ensure strategic alignment.

Activation Team Partnership: Work hand-in-hand with media, social & PR to bring insights to life that shape how people experience ideas. Provide constructive feedback on communications plans to ensure strategic alignment.

Client Communication: Present strategic thinking clearly and persuasively to clients. Build trusted relationships where clients see you as a thought partner. Anticipate client needs and connect creative ideas back to business challenges.

Trendspotting & Cultural Awareness: Stay fluent in media, technology, and cultural trends-and connect them meaningfully to the brand. Bring proactive ideas to the table that help the agency stay ahead of cultural relevance.

Measurement & Optimization: Work with analytics or media teams to evaluate campaign performance. Derive learnings to inform future strategy and creative direction.

Curiosity

You are proactive and have an insatiable desire to learn about the ever-changing landscape through the lens of your audiences, your client, and your craft to make your contributions and the work stronger.

• Stay connected to culture, trends, and inspiring content to ensure solutions resonate with today's audiences.
• Research, test, and identify potential applications of AI tools to enhance research and insights.

Creativity

You are a problem solver to the core. Always looking for new approaches to strengthen your work, ideas and our teams at large - pushing against the conventional to spark action.Identify challenges and opportunities early, collaborating with teammates and partners to develop thoughtful, effective solutions.

• Stay curious and proactive-spotting opportunities for innovation and experimenting with new tools and technologies that elevate our work.
• Contribute to a supportive, growth-minded culture through partnership, sharing knowledge, and modeling a collaborative mindset.
• Support the creative process by brainstorming ideas, conducting research, and assisting with the development of creative briefs and presentations.

Culture

You are a present and positive member of our A&G community, demonstrating our values, & fostering an energizing and inclusive environment that transcends our walls.

• Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
• Build trust and foster collaboration by bringing enthusiasm for our teams and the work we do.
• Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.

Qualifications:

• Strong organizational skills and attention to detail.
• Strong brand and marketing strategy fundamentals (positioning, segmentation, consumer journey).
• Passion for audience insights and research.
• Ability to distill complex information into sharp insights.
• Familiarity with social listening, search trends, and audience analytics tools (e.g., Google Trends, GWI, Sprout Social, etc.).
• Understanding of creative effectiveness and campaign performance metrics.
• Ability to think creatively-not just analyze-but imagine how ideas connect emotionally and culturally.
• Comfortable brainstorming and co-developing ideas with creative teams.
• Excellent writing skills: can articulate strategy with clarity and flair.
• Confident presenter and storyteller.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Google Workspace (Docs, Sheets, Slides)
• Demonstrated interest in and basic understanding of AI technologies and their potential applications in the field of marketing research

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.