Marketing Operations Analyst - Houston, United States - Yoh, A Day & Zimmermann Company

    Yoh, A Day & Zimmermann Company
    Yoh, A Day & Zimmermann Company Houston, United States

    4 weeks ago

    Yoh, A Day & Zimmermann Company background
    Description
    Job DescriptionJob Description Marketing Operations Analyst


    Description:
    Managing and optimize the group's marketing technology stack, execute marketing campaigns, and create automated data-driven processes. Must be able to drive operational excellence in marketing, strong technical acumen and analytical mindset.


    Responsibilities:

    • Design audience and customer segmentation strategies, lead scoring models and create marketing automation workflows.
    • Create programs to guide clients through marketing and sales funnels.
    • Optimize and implement and autmate marketing campaigns email sequences and newsletters.
    • Ensuring data integrity and accuracy for personalized marketing campaigns.
    • Administer and manage marketing platforms and other CRM systems.
    • Performing audits and data cleansing for mantaining data integrity.
    • Data analysis and reporting for insights into customer engagements, lead generation and campaign performance.
    • Performance reporting performance and identify trends for sales enablement.

    Requirements:

    • Bachelor's degree
    • 3 to 5 years in marketing
    • Experience using Salesforce, Pardot, Marketo or HubSpot
    • Strongdata analysis skills for providing data insight
    • Experience using Tableau, Google Analytics, HTML/CSS
    • Ability to manage multiple projects
    • Knowledge of customer journey mapping concepts and lead generation
    • Strong organizaitonal, problem-solving and proactive skills

    Note:
    Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

    Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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    -with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.
    Company DescriptionFounded in 1940, Yoh operates from 75 locations throughout North America and is headquartered in Philadelphia, PA. Yoh was the nation's first technology staffing firm.

    As a business unit of Day & Zimmermann, Yoh has a flourishing global footprint, as our parent company operates from more than 150 worldwide locations.


    Company Website:
    Company DescriptionFounded in 1940, Yoh operates from 75 locations throughout North America and is headquartered in Philadelphia, PA. Yoh was the nation's first technology staffing firm.

    As a business unit of Day & Zimmermann, Yoh has a flourishing global footprint, as our parent company operates from more than 150 worldwide locations.

    \rCompany Website:

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