Sr. Director, Marketing - Redwood City, United States - Meet

Description

Exciting opportunity with a dynamic and innovative biopharmaceutical company committed to advancing therapies that improve the lives of patients. Their dedication to excellence and passion for making a difference drive everything they do. As they continue to expand our portfolio, we are seeking a talented and experienced Senior Director of Marketing to join their team and lead their marketing efforts.

*** HYBRID POSITION, 2-3 DAYS A WEEK ONSITE IN THE BAY AREA ***

Position Overview: This innovative organization is looking for a highly skilled and strategic Senior Director of Marketing to oversee our marketing initiatives. The Senior Director will play a key role in developing and implementing comprehensive marketing strategies to drive brand awareness, market penetration, and revenue growth. This individual will lead a team responsible for executing multi-channel marketing campaigns, launching new products, and driving customer engagement.

Responsibilities:

• Develop and execute strategic marketing plans to achieve business objectives and drive revenue growth.
• Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, print, events, and direct marketing.
• Collaborate with cross-functional teams, including Sales, Medical Affairs, and Market Access, to ensure alignment and integration of marketing initiatives.
• Drive product launches and ensure successful market entry by developing and executing launch plans, market segmentation strategies, and messaging frameworks.
• Conduct market research and analysis to identify market trends, competitive landscape, and customer insights to inform marketing strategies and tactics.
• Manage marketing budget effectively and ensure efficient allocation of resources to maximize ROI.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 10 years of progressive experience in marketing roles within the pharmaceutical or biotechnology industry, with at least 5 years in a leadership position.
• Demonstrated track record of success in developing and executing strategic marketing plans that drive business results.
• Strong understanding of pharmaceutical marketing principles, regulations, and compliance requirements.
• Proven experience leading cross-functional teams and collaborating effectively with internal and external stakeholders.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence and inspire others.
• Highly analytical with the ability to leverage data and insights to drive decision-making and optimize marketing performance.
• Strategic thinker with a creative mindset and the ability to translate strategy into actionable plans and tactics.
• Results-oriented with a strong focus on execution and delivering measurable outcomes.