Marketing and Community Relations Specialist - Tucson, United States - YWCA Southern Arizona

Description

Position Summary

The Marketing and Community Relations Specialist is responsible for executing the YWCA marketing plan, including creating original content that tells the story about the YWCA mission and its value to donors, clients, volunteers, funders, and the wider community through web, email, print, and social media. This position will also participate in managing and producing events, maintain the donor database, streamline donor acknowledgement, produce regular donor-related reports, and assist in creating the annual report, which is led by the Director of Development & Marketing.

Responsibilities

Marketing Program

Contributes to the development of the annual marketing strategy, which is led by the Director of Development & Marketing

Executes the bulk of the marketing plan, including ensuring all communications are consistent with YWCA marketing and communication objectives in all publications and outreach, e.g., newsletter, annual report, website, social media, and special events

Utilizes graphic design software to design and produce visual communications

Writes all YWCA social media content to be approved by the Director of Development & Marketing, as well as develops and implements internal processes for social media and creative design requests from YWCA team members

Manages virtual event platforms, donor base software, and donor processing software

Tracks and analyzes metrics related to media articles, online action, and fundraising efforts

Optimizes online engagement by implementing data-driven best practices

Regularly updates websites and compiles reports on user engagement

Creates, manages and maintains all YWCA branding and promotional materials, including relationships with vendors; manages print and merchandise orders

Development Program

Assists with planning and executing fundraising events and programs by working with the Director of Development & Marketing to create sponsorship decks, coordinating logistics, and contribute to planning and implementing annual campaigns

Creates donor acknowledgement communications, including thank-you letters, event invitations, and more; shares responsibility with Director of Development & Marketing for making sure all donations are quickly acknowledged

Interacts regularly with donor database CRM to keep donor information updated, pulls reports on fundraising metrics and coordinate acknowledgement letters and emails

Attends occasional program events on evenings and weekends

Completes other projects as assigned by Director of Development & Marketing.

Due to the nature and small size of the organizations staff, all staff members may be required to perform duties outside of their job descriptions.

Knowledge, Skills, and Abilities

Best practices in nonprofit fundraising and communications

Excellent project management skills

Creating and editing web graphics in Photoshop, InDesign, or similar programs; ability to create and edit video content preferred

Leveraging social media platforms, e.g., Facebook, LinkedIn, and Instagram, to create awareness, engage in advocacy, and increase YWCA brand recognition

Excellent written and oral communication skills, including online communications

Extracting and analyzing marketing metrics

Strong interpersonal skills, ability to be team-oriented and build relationships

Ability to work well with a wide variety of people and to coordinate a diverse range of tasks

Ability to both take direction and be proactive

Ability to troubleshoot and problem-solve

Minimum Qualifications

• 3 years experience in a marketing, communications, or fundraising role
• Bachelors degree in English, Communications, or related field of study
• Considerable experience using Microsoft Office Suite, Canva, Adobe Creative Suite or comparable tools
• Hands-on experience with CRMs and email platforms
• Graphic design skills
• Familiarity and high comfort level with social justice language and concepts, comfort communicating about politically charged issues and their impact on women and children and BIPOC communities

Preferred Qualifications

• Masters degree in related field
• Certifications in web or graphic design, communications, and marketing, and/or nonprofit management and fundraising
• Experience managing large communications projects
• Experience creating video content

Experience with HTML and CSS

Working Environment

This position is in an office setting and is mostly sedentary. Reasonable accommodation will be made for individuals with disabilities.

Benefits

Employer paid medical insurance, dental and vision insurance, life insurance, short- and long-term disability insurance, PTO, paid holidays, retirement plan.

YWCA Racial Justice Statement:

YWCA Southern Arizona works in alignment with our national network towards employing the YWCA USA Racial Justice Continuum Strategy. The initiative employs key strategies to achieve YWCAs central goal to launch a unifying racial justice framework, that will ensure mission fidelity. Working with consultants, staff, and board members, we are building our capacity, outcomes, and goals.

These goals include moving towards becoming an anti-racist, inclusive organization that implements intentional strategies to remove barriers to access, participation, and success of those who were historically or are currently systematically excluded by or marginalized within the organization. We are also actively seeking to transform organizational policies and practices to foster the involvement and success of those who have been excluded or marginalized.

YWCA is committed to Racial Justice in every aspect of our organization. Racial Justice demands that we learn from the past and proceed intentionally towards intersectional solutions. We commit to review and change policies and procedures as well as co-create a culture of inclusion within our organization, marked by the shared values of Transparency, Accountability, Respect, Growth, & Allyship.

We are committed to providing an inclusive and welcoming environment for all volunteers, partners, staff, contractors, and Board members. We endeavor to maintain a diverse Board of Directors. We aim to build relationships with a wide spectrum of partner organizations as we work towards A world free from injustice, where all people can thrive.

Job Type: Full-time

Salary: $44, $55,900.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance