Creative Director - Hickory, United States - Rock House Farms (RHF)

Description

Job Details

Job Location
Hickory Chair - Hickory, NC

Position Type
Full Time

Education Level
4 Year Degree

Travel Percentage
Up to 25%

Job Shift
Day

Description


Position Summary:

This position encompasses both creative and management qualities and requires collaboration cross functionally with customer service, merchandising, design, marketing, and sales to oversee the Visual Merchandising Strategy for Hickory Chair.

Position Details:

Visual Merchandising Strategy:
Develop and lead the overall visual merchandising strategy for Hickory Chair, aligning it with the company's objectives and branding.
Work on new product development strategy together with the President and VP of merchandising
Edit and develop an outstanding/visionary fabric selection for the brand.
Coordinate trade shows

High Point Market 2x/year - manage entire process
Other shows as needed

Create retail packages based on sq. foot print and best sellers at retail level. Work with VP of sales to curate an offering based on territory

SKU assortment, price point, fabric to frame
Help Identify unique selling strategies such as fabric handles and limited finishes to drive sales in various channels and territories
Establish and communicate clear visual merchandising guidelines and standards with the retailers: paint colors, lighting, font, rugs, accessories, etc

Develop Visual Merchandising packets for each customer as needed

HP Market

Manage market order:
CAD floor plan, writing, submitting

Work with President, VP of Merchandising and VP of Sales to ensure best product assortment is showcased each Market

Work with Merchandising team for fabric to frame, ensuring fabric is in stock, sells well and has no manufacturing/QC concerns
Collaborate with licensees to maintain a cohesive brand image and ensure the correct product assortment is being shown
Manage Entire High Point Experience / Setup: music, staffing during Market, security staff, contractors, IT, etc
Work within the established budget


Marketing Collaboration:
Partner with marketing teams to integrate promotional campaigns and events into visual merchandising displays.
Ensure that signage and promotional materials align with the visual merchandising strategy.
Work with Marketing, Merchandising, Sales teams to establish all necessary POS for each Market based on program launches, designer needs and retailer needs


Trend Analysis:
Stay updated on industry trends and emerging design styles, incorporating them into the visual merchandising strategy.
Present narratives for each Market to the Hickory Chair executive team for approval


Inventory Management:
Collaborate on inventory forecasting and allocation strategies to determine best product assortment each Market


Budget Management:
Develop and manage the visual merchandising department's budget, including expenses related to fixtures, props, dcor, labor, etc

Qualifications

Position Requirements
Bachelor's degree in interior design, visual merchandising, or a related field; master's degree is a plus.
Demonstrated experience of blending a creative role with strategic decision making
Extensive experience in visual merchandising, particularly in the furniture or home decor sector.
Exceptional design sense and an ability to translate design concepts into compelling displays.
Strong understanding of furniture trends and styles.
Excellent communication and collaboration skills.
Ability to travel to Highpoint Showroom and various Furniture Shows, as assigned
Must be Proficient in

AutoCAD

Microsoft Office:
Word, Excel, PowerPoint

Physical Requirements

The physical demands and work environment expectations described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to stand, walk, bend, squat, climb, kneel and twist throughout the day
Frequent repetitive motions requiring grasping, pushing, and pulling
Must be able to lift up to 25 lbs. frequently; occasionally lifting up to 100 lbs with assistance.

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