Head of Marketing - New York, NY, United States - Audicus

Description

THE ROLE

We are looking for a motivated, creative and passionate VP of Marketing to join our vibrant team. This person will develop and drive our marketing strategy across our online DTC and expanding retail business. The candidate will own all marketing efforts including product marketing, channel marketing, performance marketing and brand marketing.

This role is ideal for a hands-on team builder with a strong digital and product marketing background, along with at least some exposure to retail/channel marketing. The successful candidate must be highly ROI-driven, proactive, and loves leading ambitious individuals to drive customer growth through both a direct online channel and a high-growth retail channel (physical and online). Analytical problem-solvers that can think strategically about scalable and repeatable growth - yet are willing to roll-up sleeves, get tactical and "build" - will particularly enjoy this role. Obsessing about customer psychology and retail and online experience with a first-principles mindset is a must. Experience in growth stage consumer or consumer medical device companies is a huge plus.

This is a unique opportunity to be part of a company that is disrupting an industry and is making a lasting positive impact in people's lives. The candidate will report directly to the COO/Head of Consumer Division.

RESPONSIBILITIES

• Conceive and execute an integrated marketing strategy, with focus on product marketing, performance/digital marketing and retail channel marketing
• Build and lead a small team of ambitious & passionate individuals to drive demand and scale the Audicus consumer business
• Lead our growth hacking/marketing efforts to continuously test and optimize tactics, messaging, pricing, promotions, lead capture, etc. to improve ROI
• Direct collaboration with our Sales, Product, Audiology and Customer Experience teams
• Develop and execute omni-channel marketing strategy for our physical and online retail channels.

WHAT WE ARE LOOKING FOR

• 15+ years of experience in strategic and tactical customer-facing B2C roles (Experience in sales or product is a big plus)
• Built and led successful marketing teams.
• Hands-on experience in product marketing, performance marketing (paid media), and retail marketing
• Highly metrics-driven, having built up and optimized funnels and analytics
• Early-stage startup experience, preferably in health/consumer technology
• Needs to be comfortable in a fast-paced in environments where resources are constrained and therefore creativity, tenacity and methodical, hands-on problem solving are a must
• High confidence in the role, with strong empathy for our end-customers and team

Compensation range: $150-200K

Benefits:

Medical/Dental/Vision through Aetna; 401K, telehealth, commuter benefits, Paid Parental Leave, Flexible PTO, Paid sick leave, continuing education stipend