Communications & Marketing Director - Sacramento, United States - California Museum

Description

The Communications & Marketing Director advances the Museum's mission to educate people about California's rich history, its diversity, and its unique influence on the world by promoting awareness of, attendance to, and engagement around the Museum's exhibitions and programs to a variety of audiences.

Working with a small team for day-to-day activities, this position oversees the planning, implementation, and evaluation of the Museum's digital communications, promotional materials, and public relations and advertising activities.

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To Apply:
Please send cover letter, resume and three professional references in one Adobe Acrobat PDF file to

. No phone calls, please.

Responsibilities
Plan and implement marketing and communications campaigns to drive awareness of and attendance to Museum's exhibitions, education programs, and public events
Develop and manage the communication and marketing department's budget in alignment with strategic goals
Develop and implement plans for print and digital advertising and oversee their creative execution
Build and maintain relationships with local and regional media, including pitching and coordinating media coverage and serving as a spokesperson as needed
Oversee the creation and targeted distribution of press releases, media advisories, talking points, and fact sheets
Work with Museum team and project partners in promoting, coordinating coverage of, and managing press-related activities at high-profile Museum events
Establish calendars, collaborate on content, and oversee Museum social media channels
Oversee the creation and distribution of monthly e-newsletters and work with all departments to ensure consistent messaging
Manage marketing and/or communications consultants contracted for specialized projects
Supervise and support the Digital Communications Specialist/Graphic Designer, effectively delegating work and managing priorities
Work with all departments to promote a variety of initiatives, oversee the implementation of on-site promotional materials and signage, and ensure the Museum website and external listings are consistently up to date
Conduct regular data-driven assessments of marketing efforts to determine their effectiveness and to ensure maximum value of expenditures
Stay informed on current trends in both digital and print marketing and communications
Other duties as assigned


Qualifications:
Five years of progressively responsible related experience
Bachelor's degree in Communications, Marketing, or a related field
Demonstrated track record of leading successful marketing and communications campaigns
Experience with content strategy, writing and copy editing for AP Style; social media; public relations; advertising strategy; email marketing and communications
Experience developing and managing budgets
Supervisory experience with a record of supporting and developing staff
Background in marketing/communications for visitor-focused cultural organizations preferred
Ability to travel locally to offsite media opportunities
Proof of COVID-19 vaccination and booster or an approved medical or religious exemption
Fluency in English required; bilingual English/Spanish a plus

Knowledge & Abilities
Exceptional verbal, written and interpersonal communication skills
Impeccable attention to detail
Advanced strategic thinking skills, discretion, and sound judgment
Exceptional interpersonal skills with the ability to work collegially with others, as well as build and maintain effective relationships with stakeholders
Flexibility to adapt to changing circumstances and priorities
Highly organized with the ability to manage multiple projects simultaneously and to work well under deadlines and in high-pressure situations


Technical Skills:
Constant Contact & email database management
Google Analytics
Google Ads/AdWords
YouTube, Facebook, Instagram, Twitter & other social media platforms, including paid ads


Position:
Full-time, salaried exempt position reports to Executive Director. Benefits include paid vacation and holidays, dental and vision insurance, employer-subsidized health plan, and 401(k) savings plan with match. Typical work hours Mon.-Fri.

9:00 am- 5:30 pm. Must be available to work occasional early morning, late evening, and weekend hours. Eligible for up to 20% remote work after 90 days upon request. Starting salary $75,000 – $90,000 annually.

About


California Museum:

A 501(c)3 non-profit located one block from the historic State Capitol in downtown Sacramento, the California Museum—home of the California Hall of Fame and the Unity Center—engages, educates and enlightens people about California's rich history, its diversity, and its unique influence on the world of ideas, innovation, art, and culture.

Exhibits, school programs, and community events primarily focus on the people of California, with a commitment to sharing perspectives often omitted from traditional histories and to providing a venue where all Californians can see themselves and tell their own stories.

The California Museum is dedicated to diversity, inclusion, accessibility, and equity.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sexual orientation, gender identity, national origin, ability/disability status, protected veteran status, or any other characteristic protected by law.

Since it is unlikely that any applicant meets 100% of the qualifications for a given role, if much of this posting describes you, you are encouraged to apply.

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