- Build and maintain brand marketing strategy, including awareness channels, campaigns and product launches, sales enablement, audiences, competitive analysis and partnerships.
- Recommend and communicate brand priorities via marketing calendar and campaign planning, events, including promotions.
- Partner with internal teams, i.e. design, content, sales, digital; and external agencies for a successful brand initiatives.
- Responsible for success metrics and reporting for brand initiatives.
- Recommend and execute the go-to-market plan for new product launches and campaigns with omni channel strategies including off-line and online.
- Stay data-driven with a goal to continually improve outcomes.
- Partner with the internal sales organization for retail, distributor and/or reps, Including planning virtual and in-person events, sales collateral, decks, etc.
- Ensure consistent messaging across all marketing channels and marketplaces.
- Understand customer audiences and provide competitive analysis.
- 3+ years of experience with Marketing, brand development and digital experience in beauty industry.
- Passion for skincare, bath and body, & beauty industry.
- Bachelors degree in business, marketing, technology or related field
- Outstanding communication skills with ability to influence throughout touchpoints with our community.
- Experience with content management and campaign management systems
- Basic understanding of digital marketing numbers and analysis to inspire.
- Ability to work in a fast-paced environment
- Medical, vision and dental insurance
- Long term disability insurance
- Paid time off and sick leave
- 401k matching
- Voesh Spa & Wellness Package
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Brand Marketing Specialist - South Plainfield, United States - VOESH CORP
3 weeks ago
Description
VOESH NEW YORK
VOESH is the leading brand for head-to-toe vegan skincare for all. For nearly a decade, weve revolutionized the spa experience by developing 100% vegan, clean, and efficacious products with transparent ingredient labels for salons, nail technicians, and salon goers. Why? Because nobody should ever have to choose between products that are good for you and products that work.
Clean & Conscious Commitment
VOESH is committed to a healthy and safe standard, so our community never has to compromise or sacrifice cleanliness, safety, and efficacy. Our formulas exclude 1680+ EU banned ingredients plus an additional 400+ questionable ingredients. We are proudly certified by PETA and registered with EU CPNP and UK SCPN.
Awards + Press
One of our bath lines won the Cosmoprof Award in the organic & natural category and the Mani and Pedi in a Boxes won the Nails Magazines Readers Choice Award. VOESH has been featured in Allure, Esquire, Vogue, Bustle, CNN, Forbes, Good Morning America, Glamour UK, Well + Good, and many more.
Our brands include VOESH and AvryBeauty.
RESPONSIBILITIES
EXPERTISE AND EXPERIENCE
BENEFITS
Job Type: Full-time
