Marketing Analyst - Vancouver, United States - Banfield Pet Hospital

Description

Salary Range: $75,029 - $103,165 (DOE)

Summary and Qualifications:

Assist Marketing and the enterprise with efforts to ensure the overall success of the marketing and digital programs by assessing and analyzing data, report generation and serving as the point of contact regarding wellness plan inquiries.

Focus on increasing the value of marketing programs, client retention and profitability through data reporting and analysis, dashboard development and product/program insights.

Essential Responsibilities and Tasks:

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Assist in the execution of strategic initiatives and OGSM's involving Wellness Plan products and services.
• Provide metric assistance for Optimum Wellness Plans (OWP), pets, client growth, retention, and product sales.
• Support efforts to enhance OWP research, analytics, insights, and analysis.
• Interact with external vendors and agencies as needed.
• Understand, identify and track KPIs to monitor business performance.
• Identify, report, and make recommendations on improvement opportunities.
• Build self-service Business Intelligence reporting with Power BI.
• Conduct statistical analysis and A/B testing to evaluate marketing initiative performance.
• Maintain existing Power BI reports which service a variety of Marketing stakeholders.
• Build automated processes and manage data pipelines/Document new and existing processes with high detail.
• Perform ad hoc analyses for marketing initiatives.
• Develop complex datasets utilizing SQL for use in Marketing reports.
• Build, manage and maintain automated SQL processes for marketing data.
• Communicate insights and findings to stakeholders.
• Other job duties as assigned.

Special Working Conditions:

• Ability to work at a computer for long periods of time.
• Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
• Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
• Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• The noise level in the work environment is normally moderate.
• Environment where pets are present.

Experience, Education and/or Training:

• Bachelor's degree in Information Systems, Business, Marketing, or a related field is required, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• Five years of management reporting experience with a demonstrated capability to learn data warehouse concepts, relational database structures, data marts, SQL functions/procedures and BI platforms, including visualization, are required.
• Experience with Power BI or Tableau, Microsoft Suite, and Oracle is required.
• Strong quantitative and problem-solving skills with ability to see "big picture" by dependably generating accurate and actionable insights from large datasets are required.
• Enhanced knowledge and skills in statistical analysis and predictive modeling with Python or R are preferred.
• Advanced analytics and ML skills are preferred.

What We Offer – The Good Stuff:

• Competitive salary with paid time off & holidays so you can spend time with the people you love
• Medical, dental, and vision insurance for you and your loved ones
• Fertility and family-building assistance
• Paid Parental leave
• Practice Paid Basic Life Insurance
• Practice Paid Short- and Long-Term Disability
• Competitive referral program – join our team, bring your friends, and get paid*
• Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match
• Commuter Benefits
• Legal Plan
• Health Savings Account & Flexible Spending Account
• Mental health support and resources
• Paid Volunteering
• Optimum Wellness Plans for up to three pets
• Continuing Education allowance & MED hours for eligible positions
• Student Debt Relief (for full-time DVMs)
• A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more

Even More Good Stuff:

• Opportunities for growth and leadership roles at Banfield, Mars, and other divisions of Mars
• Health and well-being benefits to support quality of life
• Associate-led equity, inclusion, and diversity groups (we have 7 of them)
• Awesome opportunities to volunteer through Mars Volunteer Program, like volunteering at coral reef cleanups or on research vessels

*Terms and conditions apply

**Benefits eligibility is based on employment status

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Banfield Pet Hospital strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location.