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    Senior Marketing Analyst - Austin, United States - The Zebra

    The Zebra
    The Zebra Austin, United States

    3 weeks ago

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    Description
    Introduction:

    The Zebra, named a Best Place to Work in Austin four years running, revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

    We're looking for a Senior Marketing Analyst to drive smarter marketing decisions. Reporting directly to our Senior Manager, Product and monetization Analytics, you will have clear insight into company direction and strategy. In this pivotal position, you'll define and track critical metrics, develop measurement and testing strategies, and build robust dashboards and reports to predict and highlight changes in marketing cost, channel mix, and optimizations that improve marketing performance.

    Location:

    While we are open to remote work across the contingent US, we are still in the process of establishing our company to support work in all states We've recently made the shift from an in-office organization to a hybrid model and love the flexibility it allows our employees. We are set up to support employees who want to be fully remote, in-office only, and a mix of the two. Please note - we will not be supporting work based out of the following states: CA, MA, NY, NJ.

    Please note that this time, The Zebra is unable to sponsor visas for this position. Candidates must have legal authorization to work in the US without the need for Visa sponsorship.
    What You'll Do:
    • Analyze and measure experiments and conversion lift tests to improve marketing efficiency, lower cost-per-click, and increase conversions.
    • Partner with Media Channel Managers to measure the impact of branded campaigns on top-line metrics.
    • Collaborate with Media Channel Managers to build testing roadmaps with new and existing media partners.
    • Provide data support and useful insights to marketing and business collaborators that help drive the business forward.
    • Create new KPIs and add new metrics for our reporting tool to empower the team to be self-sufficient in their data reporting.
    • Take a proactive and self-starter approach to digging into the data to find campaign optimization opportunities for the marketing team to act on.
    • Collaborate with other analysts, the data team, and data science to establish standard methodologies and to investigate cross-departmental opportunities while also reporting on company-wide performance.
    • Support other marketing analysts by catching material changes in our critical metrics, digging into the cause, and providing thorough reports on what drives those changes.
    What We're Looking For:

    As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, great communication and collaboration skills, and a dedication to continuous improvement.
    • 4-5+ years of professional (or comparable) analyst experience
    • Experience across performance and brand marketing channels
    • Experience with SQL and relational databases
    • Experience with BI platforms (e.g. Looker, Tableau, PowerBI, Adobe or Google Analytics)
    • A passion for problem-solving with strong analytical capabilities
    • Ability to deal with ambiguity, optimally cope with change, shift gears comfortably, decide and act without having the total picture, and handle risk and uncertainty
    Experience that will Impress the Heck Out of Us:
    • B2C (business to consumer) experience
    • Measurement Tools and Marketing Attribution
    • Experience or interest in statistics (e.g. experimental design, regression, t-tests, clustering methods, etc.)
    • Programming experience in Python or R
    Benefits & Perks:

    Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own) Employee Resource Groups. Here are some other wonderful perks of working here:
    • Competitive Compensation & Stock Option Offering
    • Health, Dental, Vision & Disability Coverages
    • HSA offering + employer contribution
    • 401k plan + employer match
    • Unlimited PTO (paid time off)+ the flexibility to enjoy it
    • Paid Parental Leave Program
    • Wellness perk ($100/month)
    • Pet Adoption Reimbursement ($300/year)
    • Learning & Development Opportunities
    • Join a team that truly lives their values (outside of the office. Cliche, we know... but we really mean it)
    About The Zebra:

    The Zebra is the nation's leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012it's "insurance in black and white."

    We've garnered attention and investment of some of the nation's top venture capitalists. Check out all of our awards & recognition

    Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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