Marketing Manager - Edison, United States - Spectrum Staffing Services/HRStaffers Inc.

Description

OBJECTIVE

Build a stronger brand presence to help drive growth, enhance brand image, and create an impact in our focus markets through impactful, targeted lead generation campaigns and other marketing activities.

RESPONSIBILITIES
Market strategy and planning
Develop and implement comprehensive marketing strategies for the North American region in alignment with the global marketing objectives.
Conduct market research to identify emerging industry trends and competitive landscape.
Collaborate with cross-functional teams to understand customer needs, gather feedback, and tailor marketing strategies to address market demands.
Ensure marketing strategies are integrated with sales, product development, and customer support efforts.
Brand management
Strengthen the company's brand presence in the pharmaceutical industry within the North American market.

Lead the development and implementation of multi-channel marketing initiatives from a North American perspective, ensuring brand continuity, effective messaging, and alignment with regional market needs.

Develop and nurture relationships with relevant regional industry associations in the pharmaceutical sector and coordinate partnerships with them for seminars and conferences to amplify the company's presence.

Customer engagement
Build and maintain strong relationships with key stakeholders, including pharmaceutical companies, agents, and industry influencers.

Plan and execute customer visits to key accounts to deepen relationships, understand their evolving needs, and identify opportunities for collaboration.

Lead qualification
qualified leads for the sales team and implement lead qualification processes
Ensure the sales team focuses on high-potential prospects, optimizing lead conversions.
Customer experience enhancement
Drive initiatives to enhance the overall customer experience, through the entire customer lifecycle.
Work closely with the sales and customer support teams to identify touchpoints that impact customer satisfaction and implement improvements.
Collaborate with cross-functional teams to investigate and resolve issues, ensuring a positive customer experience.
Event management
Plan and execute regional events, conferences, and trade shows to enhance brand visibility and engage with potential clients.
Collaborate with event organizers, manage logistics, and ensure a strong company presence at industry gatherings.

Coordinate with the central marketing team for the creation and production of displays, standees, banners, tent cards, and other offline creatives for the event/exhibition booth.

Budget management
Develop and manage the regional marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
Track and report on the ROI of marketing initiatives.


QUALIFICATIONS
MBA in Marketing, (MA/M.Tech or equivalent desired)
years in Marketing, preferably in Pharma or Pharma Ancillary company (20 years in the Pharma Ancillary company desired)
Strong understanding of the North American market.
Proficiency in marketing analytics and CRM tools
Excellent leadership and team management skills.
Strategic thinker with a track record of developing and executing successful marketing campaigns.
Willingness to travel occasionally as needed.
Expertise in digital marketing (including content marketing, social media, and paid advertising) with a data-driven approach.
5 years of product management and brand delivery experience
Exposure to marketing in multiple geographies
Exposure to taking new products to market
Exposure to branding and marketing strategy
by Jobble

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