Social Media Lead - Grandview Heights, United States - Highlights for Children

Description

Social Media Lead

Zaner-Bloser is an educational solutions company specializing in delivering instruction focused on developing foundational skills for PreK-6 students in ELA & Math.

Our programs include

Superkids,

Building Fact Fluency, Kickstart Number Sense, Spelling Connections, Zaner-Bloser Handwriting , and more.

As a member of the Highlights Family of Companies, we strive to always do what's right for children and make a significant contribution to their education.

The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions.

Responsibilities include managing Zaner-Bloser's social media strategy and tactics, ensuring social media campaigns receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.

Essential Duties and Responsibilities:
Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer's journey, personas, analytics, and industry trends
Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition
Advise product experts, copywriters and designers on organic social media best practices to ensure content is accurate, engaging, and optimized for performance
Stay current with social media best practices and evolving platforms and technologies
Schedule social posts in a social management platform and maintain content calendar
Monitor and respond to comments from users across social channels
Change agent comfortable with proposing process improvements and efficiencies
Track success of social campaigns from goal setting to

defining and tracking social media KPIs

Qualifications:
5+ years of hands-on social media experience
Bachelors' Degree in Marketing or related field
In-depth knowledge of social media platforms, algorithms, and best practices
Proficiency in using AgoraPulse or a similar social media management software
Ability to manage multiple projects simultaneously
Content writing experience a plus
Highly motivated with ability to thrive in a fluid environment with multiple stakeholders
Organized with a high attention to detail
Strategic thinker with intellectual curiosity
Solid organizational skills and ability to meet deadlines
Strong work ethic with a growth mindset

#J-18808-Ljbffr