- Aurora, NYRemote TypeFully RemoteSalary Range$60, $70,000.
-
Media & Advertising Specialist
4 days ago
MacKenzie-Childs Aurora, United StatesJob DetailsJob LocationCorporate - Aurora, NYRemote TypeFully RemotePosition TypeFull TimeSalary Range$60, $70,000.00 Salary/yearJob ShiftDayDescriptionPosition Summary:Responsible for assisting in the development and implementation of paid digital and social media advertising pr ...
-
Media & Advertising Specialist
3 weeks ago
MacKenzie-Childs Aurora, United StatesJob Details · Job Location Corporate - Aurora, NY Remote Type Fully Remote Position Type Full Time Salary Range $60, $70,000.00 Salary/year Job Shift Day Description · Position Summary: · Responsible for assisting in the development and implementation of paid digital and social ...
-
Associate Director of Financial Aid
2 weeks ago
Hobart and William Smith Colleges Geneva, United StatesAssociate Director of Financial Aid · Hobart William Smith Colleges · Location: · Geneva, NY · Open Date: · Nov 16, 2023 · Description · Assist the Director in the performance of all day-to-day operations of the Office of Financial Aid. These activities include meeting indivi ...
-
Senior Lab Specialist Environmental Monitoring
2 weeks ago
Taconic Biosciences, Inc. Rensselaer, United StatesJob Description · Job DescriptionDo you thrive in a collaborative and solution-oriented environment? Does your passion and experience live in the laboratory? Taconic Biosciences is seeking a laboratory specialist with experience in microbiology and environmental monitoring to joi ...
Media & Advertising Specialist - Aurora, United States - MacKenzie-Childs
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Job DetailsJob LocationCorporatePosition Summary:
Responsible for assisting in the development and implementation of paid digital and social media advertising programs with 3rd party agencies and vendors.
Specific focus on paid search marketing, paid social marketing, influencer allow-listing, programmatic media (Display, OLV, and CTV), and lead generation advertising channels.
Essential Job Duties and Responsibilities:
(Additional duties may be assigned)Assist in the development of media plans and day-to-day management/execution of all paid digital advertising programs.
Involved in the development, maintenance, and optimization of media plans designed to drive awareness and new customer acquisition.
Media and creative brief writing.
Strategic evaluation of advertising concepts.
Management of all traffic needs including the delivery of final ad materials to 3rd party partners within required timelines and per specs/requirements of all vendors.
Monitor all approvals, live dates, and ongoing campaign performance.Assist Sr. Manager in developing new customer acquisition and lead generation strategies.
Support Sr.
Manager in overseeing 3rd party service providers (including digital agencies and media platforms/publishers).Own monthly media performance reporting, develop campaign summaries, and provide analysis and insights for future campaign optimization.
Partner with Marketing and Creative peers on creative strategy and idea generation.Partner with IT to ensure all tracking, coding, and tags are working properly.
Monitor the competitive landscape and keep team informed about new concepts, emerging trends, and best practices across paid media channels.
Supervisory Responsibilities:
Will assist in the management of outside 3rd party service providers
QualificationsEducation and Experience:
Bachelor's degree in marketing, Advertising, Communications, Business, or a related field; or equivalent combination of education and experience3-5+ years of digital media experience within media or advertising agency environment (client-facing role) or in-house marketing department.
Prior experience reporting on the performance of KPI's of digital media campaigns and formulating insights to infuse in media and creative briefs.
Special Requirements:
Occasional weekend work as required to meet business needs
Location:
Remote with occasional travel to headquarters in central, NY
Knowledge, Skills, and Abilities:
Ability to multitask and work in a fast-paced, dynamic and changing environment with a focus on meeting deadlines.
Excellent attention to detail.
Must be self-motivated and action oriented.
Ability to both think strategically about positioning, customer journey, value proposition, etc and also quantitatively to gain insights, formulate hypotheses, and test new ideas.
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externallyStrong creative, written, analytical, and presentation skills.
Must be open-minded, work with a sense of urgency, and hit deadlines. Technical proficiency required in Microsoft Office including Excel, Google Analytics, Facebook Business Manager.