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    Paid Media Manager - Melville, United States - The Goodkind Group

    The Goodkind Group
    The Goodkind Group Melville, United States

    3 weeks ago

    Default job background
    Description
    Job is not remote

    the Position:


    As a Paid Media Manager, you will be responsible for the day-to-day performance channel management across Paid Social and Paid Search (SEM).

    Working closely with our agency partners and internal teams, this person will help lead the digital marketing strategy for paid media and manage everything from campaign setups through to execution and reporting.

    The role will require strategic thinking and planning, as well as a high-level of execution, putting together weekly reports and collaboration within the firm

    Essential Functions (include but not limited to):
    Develop, deploy and optimize channel strategies on Paid Social, specifically Facebook, Instagram and TikTok advertising
    Own the end-to-end creative ideation and development process for paid social partnering closely with internal content and creative teams
    Report out channel learnings and test results with actionable next steps to internal stakeholders, both cross-functional and to senior leadership
    Partner with internal teams including analytics, brand, creative, product and retention to optimize and grow paid digital channels
    Manage reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS, LTV)
    Manage and partner with external agency to set and maintain daily channel budget and performance, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning
    Leverage marketing data tools such as Google Analytics and Tableau to provide insights and report on channel performance in a concise and clear manner
    Contribute to landing page ideation in support of integrated marketing campaigns
    Conduct A/B testing with ad copies, landing pages, images, and more
    Monitor market trends for paid search including new software and tools
    Assist with other marketing projects/assignments as necessary

    Qualifications/Requirements:
    HS Diploma/GED;
    Bachelor's degree in business administration, marketing, business management or closely related field is highly preferred
    Must be legally authorized to work in the United States and have IDs needed to verify
    English proficient (reading, writing, speaking/listening, comprehension)
    4+ years of experience in paid media with at least one year of experience managing an agency
    Experience managing monthly paid media budgets over $100k
    Deep expertise in most search and social channels (programmatic is a bonus), with awareness and knowledge of others (Facebook, Instagram, YouTube, Google & Google Shopping, etc)
    Working knowledge and experience with various digital marketing and analytics software such as Google Analytics, Tableau and others.
    Proven ability to organize, prioritize, and manage multiple projects simultaneously
    Ability to translate and articulate strategy and tell stories with data

    #J-18808-Ljbffr

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