Product Marketing Specialist-Residential Banking - Miami
2 weeks ago

Job summary
The Product Marketing Specialist for Residential Lending at City National Bank is a full-stack marketer who drives all marketing efforts—from strategy to execution—to enhance our brand and support business goals.Responsibilities
- Develop and implement comprehensive marketing initiatives for Residential Lending, including brand strategy, digital campaigns, content creation, analytics, and lead generation.
- Evaluate performance metrics, identify areas of improvement, and optimize strategies for maximum impact on the bank's brand and business objectives.
Job description
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