Director, Digital Marketing - Pasadena - Dine Brands

    Dine Brands
    Dine Brands Pasadena

    12 hours ago

    $180,000 - $190,000 (USD) per year
    Description

    Director, Digital Marketing

    The Director of Digital Marketing will be a strategic leader responsible for bringing the IHOP brand and products to life across digital platforms.

    • Search Engine Optimization:Lead overall strategy for IHOP Search including budget management, agencies/vendor relationships, reporting performance.Monitor industry activities,trends and develop benchmarking analysis.
    • Crm & Loyalty-Develop comprehensive CRM strategy enhancing customer acquisition,retention product marketing,lifetime value.Analyze report on marketing data tie those to real business outcomes providing insights and recommendations for continuous improvement.- Lead loyalty program concept implementation managing all components- customer acquisition retention engagement.Develop drive multi-year loyalty roadmap aligning with brand business goals delivering cohesive elevated loyalty experience across channels – digital in-restaurant community.Lead presentations communications key stakeholders providing clear insights updates on loyalty program performance initiatives projects-

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