- Work closely with and provide specific Shell business direction to Prevost and Volvo marketing-communications personnel to ensure brand consistency and desired brand positioning for our Shell business line and converter partners.
- Assist with the implementation of defined Shell marketing strategies and business development initiatives.
- Assist with the preparation of needed sales presentations under the guidance of the Shell Staff.
- Create and manage Master Shell Activity Calendar (including Converter / Motorhome Club specific events).
- Develop / Coordinate articles for motorhome club newsletters as needed (4 per year).
- Drive the Shell group's Social Media content by core market, including Facebook, Instagram and Twitter.
- Develop advertising material to convey Prevost Shell brand and product messages to targeted audiences.
- Manage weekly NASCAR activation activities for all Prevost Sales, Service and Management groups.
- Support Prevost's Official NASCAR Sponsorship Programs; NASCAR Fuel For Business and Fuel for Hospitality.
- Work with various Motorhome Club coordinators to provide Prevost support. Attend Club Rallies when needed.
- Shell Trade Show Coordination for all markets including Motorhome, Entertainer and selected niche markets including; Limo, Coach and Specialty opportunities.
- Act as the Prevost Liaison with the Entertainer Motorcoach Counsel (EMC) Meeting and Event Coordinator.
- Gather and provide PR and Article ideas / content for various bus industry publications to Prevost Marketing & Communications Department.
- Management of needed Shell content on Prevost and Converter partner websites.
- Coordination and preparation of needed sales and marketing collateral materials.
- Coordinate annual Converter Sales Factory Training (Campbell to create curriculum).
- Participate in scheduled conference calls with various internal departments.
- This position requires frequent communication with a variety of internal and external Shell business stakeholders including various Prevost departments, staff, management, vendors, media, and customers.
- Work across the organization to ensure Shell website is maintained and updated; driving improvements in this area, while respecting overall corporate branding.
- Direct agency and creative suppliers to ensure effective results for all Shell marketing projects.
- Support plans related to tradeshows, rallies, conferences, and customer special events, including the management of the required show material.
- Manage the ordering and distribution of Shell specific promotional items related to marketing activities.
- Coordinate utilization of coop-advertising program with converter partners to support customer events and promotions.
- Represent the Shell division at various conferences, tradeshows, associations meetings and other events.
- Manage related Shell specific marketing and advertising budgets.
- Develop advertising material to convey brand and product messages to targeted audiences.
- Manage the ordering and distribution promotional items related to marketing activities.
- Identify, build, manage and update social media interfaces directed at specific audience groups.
- Build and manage teams of internal stakeholders and external suppliers to develop and execute marketing projects.
- Ensure compliance with brand positioning visual identity guidelines to achieve strategic consistency throughout the organization.
- Develop supporting sales collateral material including brochures, videos, and other promotional literature.
- Produce press releases to promote division's products and services, new developments, etc. Prepare material for trade magazines editorials.
- Manage the product and division related image bank (i
- Bachelor's degree in marketing or communication
- 5 years of pertinent experience in marketing or communication
- Excellent written and oral communication skills
- Background in heavy equipment is an asset
- Knowledge of French language is an asset
- Experience with Microsoft programs, Photoshop and Adobe Illustrator
- Ability to prioritize, problem solve, analyze and revise operating practices to improve efficiency
- Proficiency in MS Office with expertise in Microsoft Word, PowerPoint and Excel
- Demonstrate collaborative skills and ability to work well within a team
- Detail oriented and comfortable working in a fast-paced industry environment
- Exceptional communication skills
- Superior organization skills and dedication to completing projects in a timely manner
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Marketing Projects Manager - Goodlettsville, United States - Volvo Group
Description
Marketing Projects ManagerLocation:
Goodlettsville, TN, US, 37072Greensboro, NC, US, 27409
Position Typ
e:
Professional
Transport is at the core of modern society.
Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Purpose/DescriptionResponsible for supporting the Prevost Bus Shell Division's marketing plans, business activities and growth initiatives, as well as manage and assist with multiple on-going projects that include, but are not limited to,
Responsibilities
e:
responsible for photo shoots, images availability, sales picture requests, etc.).
Education and Experience
Teamwork:
Building cooperation among individuals, converter partners and internal departments, sharing information and working to achieve market goals and sales outcomes.
Customer Focus:
Understanding and meeting the needs of customers and addressing the interests and concerns of all organizational stakeholders.
Communication:
Listening effectively, transmitting information accurately and understandably, and actively seeking feedback.
Desired Skills Include
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination.
We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.
Volvo Group North America is an Equal Opportunity Employer and Affirmative Action employer. E.O.E./M/F/D/V.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group's leading brands and entities.
At Volvo Buses you join one of the world's leading providers of sustainable people transport solutions.What we do affects millions of people around the world:
passengers, drivers, customers; in fact, entire cities and countries. This job gives you the opportunity to work with the future of people transportation and infrastructure. We have a strong culture of working together to help each other, sharing knowledge and experience. Together, we shape the world we want to live in.
Job Category:
Marketing & Communication
Organization:
Volvo Buses
Travel Required:
Frequent Travel
Requisition ID: 8837
View All Jobs )
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed.
Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world's most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market:
Nashville
