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- Strategic Activation Leadership: Develop and implement comprehensive activation strategies to enhance brand visibility and consumer engagement across key markets and retailers.
- Innovation and Engagement: Champion innovative approaches and identify novel branding platforms to drive brand traction and consumer connection.
- Event Planning and Execution: Direct the planning and execution of non-festival events, experiential marketing activities, and grassroots initiatives to amplify brand presence.
- Partnership Development: Cultivate strategic partnerships with breweries, event organizers, sponsors, and stakeholders to support joint programming and activation efforts.
- Resource Allocation: Optimize activation plans by market and brand to maximize performance within allocated resources, with a focus on key markets like Boston and VT.
- Stakeholder Engagement: Collaborate internally and externally to develop and implement plans that excite and engage stakeholders while driving in-market results.
- Budget Oversight: Set and manage budgets for activation campaigns, ensuring optimal spending across various initiatives.
- Performance Analysis: Establish program KPIs, monitor campaign performance metrics, and provide actionable insights for ongoing improvement.
- Brand and beer enthusiast with a strong passion for consumer-centric marketing
- Results-driven and proactive with excellent time management skills
- Collaborative, detail-oriented, and analytical thinker
- Creative problem solver with strong leadership skills
- Industry knowledge expertise with the ability to balance operational and strategic needs
- Bachelor's degree or 5+ years in marketing, or related field; Masters degree is a plus
- 5+ years of experience in Marketing activation, brand management, or a related role, with strong, demonstrated results - ideally for both new as well as legacy brands
- Strong track record of using quantitative and analytical skills as well as business acumen to develop and implement in-market plans that engage external stakeholders and achieve in-market results
- Proficiency in project management as well as Microsoft Office programs (Excel, Word, PowerPoint, Teams)
- Knowledge of the beer industry, including market trends and consumer preferences
- Have enthusiasm for craft beer in general and the MBBC portfolio in particular
Senior Brand Activation Manager - Boston, United States - Harpoon Brewery
Description
OUR CULTURE & OUR PEOPLE:Mass Bay Brewing Company, renowned for leading the craft beer industry with innovation, integrity, and quality, is looking for a Senior Brand Director to join our dynamic team. As an employee-owned company with a 38-year legacy, we are committed to brewing exceptional beers while fostering a sustainable community. If you're passionate about making a significant impact in the beer industry and driving brand excellence, we invite you to bring your expertise and enthusiasm to our team.
POSITION OVERVIEW
We're in search of a Senior Brand Activation Manager who will serve as a dynamic leader, driving our brand's presence and growth within the competitive landscape of the alcohol industry. This role demands a creative strategist with a proven track record in executing impactful marketing campaigns and events. The ideal candidate will collaborate closely with cross-functional teams to develop and implement innovative strategies that elevate our brands to new heights.
KEY RESPONSIBILITIES
FLSA: Exempt