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    Marketing & Social Media Manager - Lansing, United States - Diversified Construction Incorporat

    Diversified Construction Incorporat
    Diversified Construction Incorporat Lansing, United States

    3 weeks ago

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    Description
    Job Description

    Job Description


    At Flagpoles ETC marketing is about understanding people and building awareness of how our products and services can satisfy their needs.

    We're looking for an experienced and versatile marketing manager who's eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team.

    The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

    Objectives of this role

    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels
    Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
    Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
    Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
    Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
    Responsibilities

    Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
    Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
    Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
    Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
    Using social media marketing tools to create and maintain the company's brand
    Interacting with customers and other stakeholders via the company's social media accounts
    Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
    Researching social media trends and informing management of changes that are relevant to the company's marketing activities.

    Setting key performance indications for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance.

    Required skills and qualifications

    Proven success in developing marketing plans and campaigns
    Excellent written and verbal communication skills
    Strong project management, multitasking, and decision-making skills
    Metrics-driven marketing mind with eye for creativity
    Experience with marketing automation and CRM tools
    Preferred skills and qualifications

    Bachelor's degree (or equivalent) in marketing, business, or related field
    Proficiency with online marketing and social media strategy
    Proven success in designing interactive applications and networking platforms
    3 Professional References & work samples are REQUIRED
    You must answer all prescreened questions or you will NOT be invited for an interview

    #J-18808-Ljbffr
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