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Retail Marketing Specialist - Ann Arbor, United States - C3 Industries
Description
**Retail Marketing Specialist**
Ann Arbor, MI
Full-Time
High Profile
Retail Marketing Specialist
**Who we are**
At High Profile our product is cannabis, but our most important asset is our people. We believe in hiring locally, offering competitive compensation packages, and giving our employees an opportunity to learn and grow. As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion.
High Profile operates under the C3 Industries umbrella and is led by a passionate, creative, and hardworking team of cannabis cultivation, processing, and customer experience experts. We produce and sell the highest quality indoor cannabis flower and extracted offerings (*Cloud Cover Cannabis*) at our state-of-the-art manufacturing facilities and retail storefronts (*High Profile Cannabis Shop)* within communities across Michigan, Oregon, Missouri, and Massachusetts.
**We are looking for a Retail Marketing Associate to work closely with our Retail and Planning Team and Creative Services to strategize and manage the marketing of all retail specific programs.**
**In this role you will.**
Identify and create comprehensive and innovative DTC, B2B and B2C strategies that build brand awareness and drives traffic to High Profile Cannabis shops.
Collaborate with Retail, Planning, and Brand to maximize brand and revenue opportunities.
In coordination with Planning, oversee and manage promotion calendars including but not limited to, planning, ensuring KPI targets are met, A/B testing and communication to Retail and consumers.
Develop and foster relationships with local third-party vendors including but not limited to; medical offices, certification centers, nursing homes, senior centers, therapeutic groups, support groups, gyms, local businesses, organizations, and referral sources in coordination with store management team.
Support and lead regional teams to concept, plan, and execute brand campaigns, pre-opening promotions, new store and acquired store openings, regional events, partnerships, retail activations and consumer brand experiences.
Support retail stores in executing best-in-class experiences including trainings, optimizing vendor pop ups, education sessions, etc.
Maintain continuous communication with key internal stakeholders for cross-functional alignment.
Track and analyze key metrics and performance for consumer purchasing-cycle.
Oversee RFPs from vendors, evaluate bids, negotiate and execute contracts.
Map out and manage assigned market calendar and budget.
**Skills and experience you have...**
4-6 years of professional experience, Bachelors degree in Business, Marketing, or related field or equivalent work experience.
Experience managing an events team and outside vendors (exhibit houses, contractors, agencies)
Proven ability to lead and project manage large and simultaneous projects
Excellent budget management, tracking and reporting skills
Ability to work under pressure and manage multiple, wide-reaching, and changing priorities.
Excellent written and verbal communication skills with proven ability to influence others.
Effective multi-tasker with demonstrated ability to prioritize and problem solve.
Proven ability to establish strong credibility and build relationships and operate in an environment of ambiguity.
Strong results- orientation and commitment to quality, performance, and deliverables.
Up to 50% Travel required throughout multiple cities and states. Regions will be modified as we continue to expand.
Must be at least 21 years of age and able to pass a background check.
**You should apply if...**
You are a strong big picture thinker and an equally strong doer that rolls up their sleeves to make things happen.
You love working in a fast-paced environment and are excited about working for a start up in an emerging industry.
You are an experienced marketer with a track record of bringing products and brands to life.
Our mission is to share our love of cannabis with the world. If you are interested in being part of our journey, wed love to hear from you
