Analyst, Growth Marketing - Santa Monica, United States - Lionsgate

    Lionsgate
    Lionsgate Santa Monica, United States

    2 weeks ago

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    Description
    Summary of Position

    The Growth Marketing Analyst will focus on acquiring high quality customers for a top-tier TV streaming service by developing and executing on channels like Facebook, Google, Twitter, Pinterest and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). In this role, the Analyst will get hands on experience building and optimizing high-impact campaigns while building a strong foundation of knowledge and skills in the growth marketing space.

    Responsibilities
    • Launch and optimize large-scale digital marketing campaigns across performance-oriented channels such as Facebook, Google, Twitter, Ad Networks, Apple Search and Pinterest among others
    • Get hands on with large data sets by analyzing trends and developing strategic recommendations with the goal of always improving performance
    • Work cross-functionally with our Creative, Product & Engineering, and Brand teams
    • Generate and analyze daily, weekly and monthly reports to track performance across all initiatives
    Qualifications & Skills
    • BA/BS required - degree in an quantitative field preferred (i.e., Economics, Math)
    • 1-2 years of experience working in a quantitative or analytical role
    • Strong analytical skills; ability to analyze data, decipher trends and develop strategic recommendations
    • Excel experience a strong plus
    • Self-motivated with an ability to think independently but can quickly pivot to brainstorming in a group setting
    • Effectively communicate objectives and performance results across cross-functional teams
    • Prior experience working on performance-oriented channels such as Facebook, Google or Twitter is a plus
    About STARZ

    STARZ ), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

    Our Benefits
    • Full Coverage - Medical, Vision, and Dental
    • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
    • 401(k) company matching
    • Tuition Reimbursement (up to graduate degree)
    Compensation

    $75,000 - $85,000

    EEO Statement

    Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.