- Lead the development, writing, and execution of end-to-end content strategy across multi-channels including blogs, social media, podcasts, and video.
- Manage team of (freelance) writers, agencies, and content creators.
- Plan, execute, and optimize content across all owned channels.
- Ability to take a strategic approach to storytelling, tying together big ideas/concepts in ways that engage customers and are novel and innovative.
- Gather key business and audience insights and create a long-term vision for content needs.
- Help grow a culture of content strategy awareness and engagement across the company including social media.
- Partner with other disciplines, building relationships and trust within the organization.
- Create and/or maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, content guidelines and management, and content migration plans
- Develop repeatable processes that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
- 7+ years of experience.
- Exceptional writer and/or editor in short and long-form content with background in communications, journalism, or content marketing.
- Passion for brand storytelling and the company's mission, as well as a working understanding of healthcare, payer markets, value-based care, and kidney disease.
- Familiarity with producing videos, podcasts, infographics, case studies, and other potential storytelling vehicles.
- Creative and curious, ability to understand and explain complicated concepts quickly, generating original content ideas to meet company goals.
- Experience in healthcare writing and communication for both B2B and B2C audiences preferable
Senior Content Strategy Manager - Remote, United States - Interwell Health
Description
Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare—with the expertise, scale, compassion, and vision to set the standard for the industry and help patients live their best lives. We are on a mission to help people and we know the work we do changes their lives. If there is a better way, we will create it. So, if our mission speaks to you, join us
Senior Content Strategy Manager
Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare—with the expertise, scale, compassion, and vision to set the standard for the industry and help patients live their best lives. We are on a mission to help people and we know the work we do changes their lives. If there is a better way, we will create it. So, if our mission speaks to you, join us
Interwell Health is looking for an experienced Senior Content Strategy Manager to join our growing marketing team. The Senior Content Strategy Manager reports to the Vice President of Corporate Communications and serves as editor-in-chief for a wide range of content across provider, payer, and patient audiences. This person is responsible for creating unique brand stories through in-depth blogs, case studies, white papers, op-eds, videos, podcasts, and other content in a variety of formats that can be best leveraged by the marketing and growth teams. This person is also responsible for the editorial control of the company's organic social media and works closely with marketing around paid content marketing campaigns.
The Senior Content Strategy Manager offers a unique opportunity to guide content across the organization during a period of growth and transformation. This individual will serve as a senior member of the communications team and is expected to partner with the VP of Corporate Communications on additional projects including earned media, contributed content, thought leadership, speaking opportunities, and detailed metrics reports.
The work you will do:
The skills and qualifications you need:
Our mission is to reinvent healthcare to help patients live their best lives, and we proudly live our mission-driven values:
We care deeply about the people we serve.
- We are better when we work together.
- Humility is a source of our strength.
- We bring joy to our work.
We are committed to diversity, equity, and inclusion throughout our recruiting practices. Everyone is welcome and included. We value our differences and learn from each other. Our team members come in all shapes, colors, and sizes. No matter how you identify your lifestyle, creed, or fandom, we value everyone's unique journey.
Oh, and one more thing ... a recent study shows that men apply for a job or promotion when they meet only 60% of the qualifications, but women and other marginalized groups apply only if they meet 100% of them. So, if you think you'd be a great fit, but don't necessarily meet every single requirement on one of our job openings, please still apply. We'd love to consider your application
Come join us and help our patients live their best lives. Learn more at
It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.