Director of Sales and Marketing - New Orleans, United States - Legends

Description

LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Facebook, Twitter and Instagram @TheLegendsWay.


ATTRACTIONS
Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe.

We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.

Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.


VUE ORLEANS

Vue Orleans is a one-of-a-kind observatory and cultural attraction located at the foot of Canal Street at the top of the newly renovated Four Seasons tower.

The Observatory is the City's first 360-degree view of the city and the Mississippi River.

The breathtaking panorama is just the beginning – exhibits and interactive experiences offer visitors a view back in time, covering three hundred years of history and the diverse people and groups that created the City's unique culture and continue to shape it today.

THE ROLE

The Director of Sales & Marketing will be responsible for developing and executing sales strategies that maximize revenue in the areas of Group Sales, Special Events and Promotional Partnerships.

This position will be responsible for hiring, training, supervising, and motivating the sales staff and for establishing and maintaining important relationships within the corporate community, with major special event and group clients/planners and throughout the tour & travel industry.

The Director will also combine creativity with business savvy to build brand equity, create awareness and drive individual ticket sales and revenue.

The ideal candidate is resourceful and innovative, has a corporate partnership and sponsorship mindset and is familiar with engaging corporate partners for promotional opportunities to drive an enhanced guest experience.

Essential Functions

Responsible for developing outreach strategies and necessary plans for the annual budget, establishing department workflow to deliver the plan.
Lead sales team recruitment and manage onboarding plan. Effectively lead, manage and mentor day-to-day functions of the sales staff.

Effectively manage group sales efforts, including the development of an innovative outreach plan, partnerships, and educational programs to maximize group ticket revenue sales year-round.

Research, analyze, and aggressively develop special event profit-generating opportunities.
Participate in ongoing departmental financial analysis, planning and budgeting.

Proactively solicit new business by making sales calls and presentations, attending domestic and international trade shows and conferences, and engaging in other client prospecting.

Create and track leads and develop long-term relationships in the event planning, group, tour & travel, and corporate marketing communities.

Develop and deliver strategic, integrated marketing plans that support and develop the brand, create consumer awareness and interest, and deliver annual projected visitor attendance and revenue.

Monitor competitive programs and analyze consumer and tourism (international and domestic) marketplace trends on an on-going basis; identify key insights and adjust and enhance marketing plans accordingly.

Provide effective market intelligence that influences internal business decisions through visitor surveys and analysis, as well as additional research, to better understand customer expectations.

Manage research projects related to marketing, which may include pricing research, creative testing, pre- and post-launch on-site consumer and group surveys and additional market research as determined.

Oversee and direct external agencies – creative, media, digital and guide planning processes


Including:
Direct creative agencies to develop first-class advertising campaigns and materials.

Direct media and/or digital agencies to explore all channels to drive ticket sales message - utilizing traditional and non-traditional strategies and tactics including advertising, digital, social media, promotions, direct marketing, emerging media and other means necessary to achieve goals.

Negotiate, manage and oversee all agency partners to support and deliver aggressive marketing campaigns resulting in continued growth.
Update pricing models, refine ticketing price points and packages, and adjust revenue projections as required. Work closely with ticketing system personnel and box office staff to track sales and execute ticketing programs.
Build effective partnerships and relationships with key external stakeholders.
Effectively manage marketing budgets to deliver a plan and stay within budget.
Oversee daily revenue tracking, database management, ensure accuracy of contracts and invoices
Maintain open communications and effective collaborative relationships within Legends Hospitality, Mercer Labs venue team, and building ownership.

Qualifications

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor's degree required, preferably in marketing, communications, business or related field.
5+ years of related experience, preferably in a high-volume Sales management role. Experience in tourism, events and/or high-volume attractions a plus.
Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management.

Proven experience in integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives.

Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.
Knowledge of New Orleans local and regional markets, venue operations, and special events industries.
Will have strong strategic thinking, analytical, and leadership skills, along with excellent written and oral communication skills.
Strong analytical and financial skills a must; understanding of data analysis, research process, ticket sales patterns, and demographic trends.
Must be creative and resourceful with excellent negotiation and communication skills.
Experience managing a wide variety of internal and external stakeholders. Master collaborator. Team player who excels in mediating among multiple divisions and external partners and vendors.
Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions.
Experience thriving in a fast-paced environment. Must have the ability to adapt to change daily. Passion for the space required.
Experience in domestic and international tour & travel/group sales
Ability to effectively evaluate risks and liabilities of special events and venue rentals
Excellent interpersonal and communication skills
Ability to develop and deliver sound recommendations to senior management
Organization and planning skills, ability to prioritize and handle multiple tasks
Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required
Ability to delegate effectively
Knowledge of Customer Relationship Management (CRM) and Salesforce preferred, or the ability to quickly learn, required
Proficiency in Word, Excel, PPT

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location:
On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.

The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

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