Video Content Manager - Louisville, KY
15 hours ago
Job description
Who Are We?
We build products and relationships that last a lifetime No really, that's what we do. We are a successful family business with a long-term record of steady growth, and we are determined to accelerate our trajectory. Our diverse team members who speak 22 languages are passionate about their company and their co-workers.
Check out our website at
We Are Not:
- Fancy – as manufacturers we believe practical, clean facilities are required to make quality products and retain the best team.
- Transactional - we have long-term relationships with our team members and most valuable customers.
- Satisfied - we celebrate achievement, then set our sights on new goals.
Summary:
Are you ready to elevate Strong Hold's brand in the industrial storage and heavy-duty solutions market? We are seeking a Video Content Manager to lead the strategy, development, and execution of all branded content initiatives. This role blends creative storytelling with strategic brand management, ensuring Strong Hold is positioned as the industry leader while producing compelling content that resonates with B2B customers, distributors, and end users.
You'll be the driving force behind Strong Hold's public presence, translating technical product features into engaging narratives that showcase durability, innovation, and reliability. This is a hands-on role requiring both strategic thinking and video content creation skills, someone who thrives on collaboration with Sales, Product, and Operations teams while working with external creative partners.
Duties/Responsibilities:
- Own Strong Hold's video content strategy from concept through distribution, ensuring alignment with brand positioning, growth goals, and go-to-market priorities.
- Define and maintain Strong Hold's video voice and visual standards, ensuring consistency across platforms while tailoring content to audience and channel.
- Plan, shoot, and edit high-quality video content including product demos, manufacturing and behind-the-scenes footage, customer use cases, and short-form social video.
- Translate complex industrial products, engineering details, and fabrication processes into clear, compelling, and engaging video stories.
- Manage and publish video content across Strong Hold's social platforms (LinkedIn, Instagram, Facebook, YouTube), optimizing performance, format, and engagement.
- Analyze video and channel performance to refine content strategy, creative direction, and post cadence based on insights and results.
- Collaborate with Sales, Product, Engineering, and Operations teams to support product launches, sales enablement, and customer education initiatives.
- Serve as Strong Hold's internal owner and ambassador for video content, ensuring all work meets brand standards and supports business objectives.
Requirements
- Bachelor's degree in marketing or related discipline. Master's in business administration or related field preferred.
- 4-7+ years of experience in video content creation, brand marketing, or digital media, ideally in B2B, industrial, manufacturing, or technical environments.
- Demonstrated ability to develop and execute a video-first content strategy from concept through distribution.
- Strong hands-on expertise with professional video production and editing tools (Adobe Premiere Pro, Final Cut Pro, After Effects, or similar).
- Proven ability to translate technical products and processes into clear, compelling visual stories.
- Deep understanding of social platforms and how video performance varies by channel.
- Strategic, data-informed mindset with the ability to use insights to guide creative decisions.
- Highly organized and self-directed; able to manage multiple projects and meet deadlines.
- Comfortable working in active industrial and fabrication environments.
- Clear, confident communicator with the ability to collaborate cross-functionally and influence brand direction.
Benefits:
- We value our team members and believe in providing competitive compensation and comprehensive benefits, including:
- Competitive wage with annual increases and a performance-based annual bonus.
- 401(k) retirement plan
- Health, dental, & vision, insurance coverage
- Company paid life, short- & long-term disability insurance coverage
- Paid time off for vacation, holidays, and personal days
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