Marketing Manager - Santa Ana, United States - Positive Beverage

Description

Job Title:

Marketing ManagerSummary________________________________________________________________________________The Marketing Manager role, situated at Positive Beverages headquarters in Orange County, California, involves direct reporting to the CEO.

This energetic position thrives in a start-up setting and offers substantial growth potential.

The manager will be responsible for all facets of brand management and marketing, requiring hands-on marketing skills and a willingness to implement strategies at the grassroots level.

Prior experience in consumer-packaged goods, particularly food and beverage, is advantageous.

Key responsibilities include amplifying brand visibility through various marketing activities, ranging from events to digital platforms like social media and influencers, as well as traditional media.

This role aims to bolster brand recognition and foster retail collaborations.

Additionally, the Marketing Manager will oversee e-commerce platforms, including the brands Amazon presence and website, and will seek new e-commerce partnerships to enhance the brands digital footprint and customer reach.

To maintain brand uniformity, the manager will collaborate with photographers and videographers, using various editing apps to generate marketing materials, ensuring that retail and distribution partners have easy access to and regularly share this content.

Availability for weekend events may sometimes be necessary.
Detailed Position Outlined BelowTasks and Detailed Work ActivitiesIncluding but not limited to the following;Lead brand strategy for Positive Beverage, including overseeing and implementation research and insights, positioning, creative execution, and messagingMaintain consistent brand identity and oversee all brand assets to ensure consistent image and messaging (content, products, sub-brands, advertising, etc.)

Manage all digital applications including social media accounts while developing accounts that may not exist upon onboarding (website, email marketing, SMS, Social:
Facebook, Instagram, Twitter, TikTok, etc.)

Develop and maintain all direct-to-consumer channels:
Amazon, Website, etc

Develop and maintain programs:
influencers, ambassadors, organizations, etc.

Develop, inventory, and distribute in-store retail marketing assets: POS, digital programs, promotions, retailer e-commerceManage and participate in sampling events and other forms of field marketing initiatives including third-party vendors, partners and agencies while serving as main point of contact for all marketing related partnershipsOversee and manage the development of sales, marketing, and promotional materialsBasic Skills RequiredIncluding but not limited to the following;Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring the performance of yourself, other individuals, or organizations to lead, make improvements or take corrective action.
Communicating with others to convey information effectively.

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Understanding written sentences and paragraphs in work and industry related documents.
Maintain a professional appearance and demeanor with co-workers and clients.
Social Skills RequiredIncluding but not limited to the following;Adjusting actions in relation to others actions.
Overseeing how others do something in accordance with customer specifications.
Being aware of others reactions and understanding why they react as they do.
Effectively communicate and work with a diverse customer base as well as a diverse co-worker dynamic.

Resource Management Skills RequiredIncluding but not limited to the following;Managing ones own timeMotivating, developing, and directing people as they work, identifying the best people for the job/task.

Obtaining and seeing to the appropriate use of product, merchandising assets, activation sampling assets, and promotional brand items.
Assist with determining how money will be spent to get the work done, and accounting for those expenditures.

Computer & Technology Skills RequiredIncluding but not limited to the following;Databases Using a computer application to manage large amounts of information, including creating and editing simple databases, inputting data, retrieving specific records, and creating reports to communicate the information.

Internet Using a computer application to create, manipulate, edit, and show visual slide presentations.
Navigation Using scroll bars, a mouse, and dialog boxes to work within the computers operating system. Being able to access and switch between applications and files of interest.
Presentations Navigating the internet to find information, including the ability to open and configure standard browsers; use searches, hypertext references, and transfer protocols; and send and retrieve electronic mail (e-mail)

Spreadsheets Using a computer application to enter, manipulate, and format text and numerical data; insert, delete, and manipulate calls, rows, and columns; and create and save worksheets, charts and graphs.

Word Processing Using a computer application to type text, insert pictures, format, edit, print, save, and retrieve word processing documents.

Technology / Program Application Efficiency RequirementsIncluding but not limited to the following;Google Docs, Office Suite Software, Presentation Software (Microsoft PowerPoint & Keynote), Spreadsheet Software (Microsoft Excel), Word Processing Software (Microsoft Word) Calendar and Scheduling Software, Electronic Mail Software including Microsoft OutlookSocial Media Applications:

Facebook, Instagram, Twitter, TikTok, ect.

Email Campaign Applications & Design SoftwareMarketing & Social Media Calendar ApplicationsAdobe Creative Suite including Illustrator and PhotoshopExperience & Permission Required3 Years of relevant experience in CPG industryValid Drivers License RequiredEnvironment / Physical Demands:

Including but not limited to the following;Frequently standing/sitting/walking up to 8 hours per dayFrequently reaching with hands and arms, stoop, kneel, crouch crawl and climbRegularly lifting between 5 20 lbs.

Frequently viewing a computer monitor screen up to 8 hours per dayFrequent exposure to heat, sun, and the outside elementsTravel up 20% of scheduled time#J-18808-Ljbffr